A NEW ATTRACTION LAUNCHED AT KIDZANIA KUALA LUMPUR, FOCUSED ON EDUTAINMENT FOR ALL KIDS

Published by Lavinesh @ 31/05/2019

(L-R) Dato' Norman Abdul Halim, Group CEO of KRU Studios; Dato' Hans Isaac, Chairman of FINAS; Mayor Shahrul Nizar Ahmad of KidZania Malaysia and Tuan Ahmad Idham Ahmad Nadzri, CEO of FINAS overlooking the activities of the animation studio.

Amplifying the ‘Learn Life Today’ philosophy, KidZania Kuala Lumpur, the award-wining themed edutainment center, have a new attraction added which is an animation studio. This new development comes following an industry partnership between KidZania Kuala Lumpur and KRU Group, one of Malaysia’s leading media and entertainment outfits.

The new KRU Animation Studio at KidZania Kuala Lumpur will encourage early stage exposure and learning of animation among children, equipping them with new skill sets for the future.

(L-R) Tuan Ahmad Idham Ahmad Nadzri, CEO of FINAS; Dato' Norman Abdul Halim, Group CEO of KRU Studios; Dato' Hans Isaac, Chairman of FINAS and Mayor Shahrul Nizar Ahmad of KidZania Malaysia at the Press Conference of the Industry Partnership Announcement between KidZania Malaysia & KRU Studios.

Representing KidZania Kuala Lumpur at the announcement ceremony was its Mayor, Shahrul Nizar Ahmad while KRU Group was represented by President and Group CEO of KRU Entertainment, YBhg. Dato’ Norman Abdul Halim. Also witnessing the ceremony was Dato’ Hans Isaac, Chairman of the National Film Development Corporation Malaysia (FINAS) and YBrs. Tuan Ahmad Idham Ahmad Nadzri, CEO of the National Film Development Corporation Malaysia (FINAS).

Mayor Shahrul Nizar Ahmad of KidZania Malaysia responding to Q&A during the Press Conference of Industry Partnership Announcement between KidZania Malaysia & KRU Studios

Commenting on the partnership, Shahrul Nizar Ahmad said, “We’re thrilled to have the KRU Group, experts from the creative industry jump on board with us on a mission to expand knowledge, promote values and develop skills among children. We’re certain having KRU Group on board will serve to enhance the children’s learning experience. We also believe that by bringing this animation studio attraction to KidZania Kuala Lumpur, it will emulate what other major studios around the world, such as Universal Studios, Warner Bros. Movie World, Walt Disney World Resort and others, has with a focus on edutainment as compared to just entertainment as we encourage the early childhood education on creativity in the animation production.”

With the opening of the KRU Animation Studio, children will have the opportunity to learn how animation is developed from the start. Some of the activities that are introduced in the establishment includes creating storyline and storyboard, designing and developing characters and doing voice overs for the characters they create.

Dato' Norman Abdul Halim, Group CEO of KRU Studios

YBhg. Dato’ Norman Abdul Halim said, “The partnership couldn’t have happened at a better time seeing how the content creation industry has evolved and proliferated. We are thrilled to embark on this endeavor together with KidZania Kuala Lumpur as this will give KRU an opportunity to contribute to the industry through shaping and educating the young ones.”

(L-R) Dato' Norman Abdul Halim, Group CEO of KRU Studios; Tuan Ahmad Idham Ahmad Nadzri, CEO of FINAS; Dato' Hans Isaac, Chairman of FINAS and Mayor Shahrul Nizar Ahmad of KidZania Malaysia officially premieres the KRU Animation Studios as KidZania's latest new attraction

To formalize the partnership between KidZania Kuala Lumpur and KRU Group, YBhg. Dato’ Norman was presented with the ‘Key to the City’, a symbolic honor traditionally bestowed by a city upon esteemed individuals.

Dato' Hans Isaac, Chairman of FINAS addressing a speech at the Industry Partnership Announcement of KRU Studios & KidZania Malaysia

Meanwhile, highlighting the value of the partnership to the growth of the creative industry, YBhg. Dato’ Hans Isaac said, “This partnership is certainly a big leap forward in securing a bright future for creative arts such as animation and production in the country. For one, it provides early exposure to very young kids, which not only instils interest, but also equips them with the necessary skills which can be further nurtured and honed as they grow older to produce high quality caliber talents in the future that will propel the industry forward. It is quite exciting, indeed, and I’m keen on seeing the amazing possibilities and outcomes this partnership can bring out.”

Mayor Shahrul Nizar Ahmad of KidZania Malaysia and Adam Ham, CEO of GCMA at the Official Partnership Announcement Ceremony between KRU Studios and KidZania Malaysia