PET WORLD MALAYSIA 2019 COLLABORATES WITH MCASH E-WALLET AND SHOPEE TO REVOLUTIONIZE THE EXPO TOWARDS THE DIGITAL AGE, PROJECTING A 20% TRADE INCREASE IN THE PET INDUSTRY

Published by Lavinesh @ 14/06/2019

Pet World Malaysia (PWM), the largest pet exhibition in Malaysia and organized by Fairs & Events Management Sdn. Bhd. (FEMSB), officially announced their inaugural year to revolutionize the 2019 expo towards the digital age. The 12th Edition of the expo will be held from 28th June to 30th June 2019 at Mid Valley Megamall, Kuala Lumpur. PWM will be collaborating with digital tech & e-commerce leaders, MCash E-Wallet & Shopee respectively to integrate the digitalization of the expo. PWM also announced that this is the first year that their booths for the 12th Edition of Pet World Malaysia 2019 is sold-out as they have received an overwhelming response from vendors due to the digitalization direction of the expo as the exhibitors recognizes that PWM is a great platform to reach out to local and global clients.

According to Jonathan Kan, Founder and Chief Executive Officer of FEMSB, “The Pet World Malaysia 2019 expo is an international expo as the expo has over 20% of international exhibitors exhibiting. We have 17 international exhibitors from all around the world including Taiwan, United States of America, Germany, Japan and China. We also have international buyers attending the expo due to wide array of pet supplies and accessories available for them to choose from.”

Present at the announcement alongside with Jonathan Kan was Aaron Lee, Chief Executive Officer of MCash E-Wallet, representatives from Shopee Malaysia, Malaysia External Trade Development Corporation (MATRADE) and Malaysia Digital Economy Corporation (MDeC).

MCash E-Wallet is a secure mobile e-wallet that enables users to shop any kind of products and services provided by merchants. MCash E-Wallet, through this collaboration, has many benefits and rewards for the expo’s visitors. Firstly, visitors who purchase the Pet World Malaysia 2019 expo tickets online will receive 20% discount. Secondly, MCash E-Wallet is an accepted mode of payment for merchandise sold at the expo and, on top of that, users will stand a chance to participate in the lucky draw competition to win fabulous prizes (terms & conditions applied). Besides that, users who download the app will receive a cash rebate upon registration. MCash E-Wallet has also made a commitment to donate to the respective NGOs involved for each cats and dogs adopted during the Pet World Malaysia 2019 expo. According to Aaron Lee, CEO of MCash E-Wallet, “Our main focus for this collaboration is to introduce e-wallet payment method to the community, meaning the visitors of PWM 2019 expo. We would like to make them realize that they are able to enjoy their hobby with ease. Besides that, we want to assist the exhibitors, especially the smaller retailers, to collect information and database of their customers to enable them to drive sales more effectively and efficiently.”

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. It boasts a wide array of product categories and one of them is the pet supplies and accessories category. “With around 20 million users on our platform, we encourage local businesses like the Pet World Malaysia exhibitors to take this opportunity and grow their visibility on our platform. Their businesses will no longer be confined to geographical locations, seeing as how their products will be accessible to Malaysians nationwide when they go online. We will also be running a Pet World Malaysia campaign on Shopee so those unable to attend the expo will still get to shop on the platform from sellers who are exhibitors of the event,” said Ian Ho, Regional Managing Director, Shopee. To further hype the expo, Shopee will be having special promotions and giveaways for Pet World Malaysia visitors during the three-day event.

Over the past decade, PWM has been the center stage for the Malaysian pet industry in terms of social, welfare rights and economy. PWM aims to grow and develop the pet industry in Malaysia by cultivating a pet loving society and an international platform to showcase Malaysia’s products and service to the world. PWM urges Malaysians to take advantage to produce and export the pet products overseas as there is a huge global demand for it. Besides that, Malaysia’s strategic location and current economic situation makes Malaysia a suitable place for foreign investors and manufacturers to expand their businesses.

Pet World Malaysia 2019 expo is poised to be a family-fun trip as there are various activities in store for the family. Among pet supplies and accessories, activities such as cat shows, dog shows, dog grooming competition, petting zoo, informative booths and many more will be held at the expo. For more information, please visit https://www.facebook.com/petworldmalaysia/.