PORTUGUESE CUISINE NOW AVAILABLE IN MCDONALD’S NATIONWIDE

Published by Lavinesh @ 04/07/2019

Eugene Lee, Marketing Director of McDonald’s Malaysia and Melati Abdul Hai, Vice President & Chief Marketing Officer of McDonald’s Malaysia unveil the latest offering from McDonald’s Discover the World campaign, the Portuguese Chicken Burger.

Following the success of the beloved Spicy Korean Burger, McDonald’s Malaysia will now be taking Malaysians on an exciting taste journey to another corner of the world with the brand-new Portuguese Chicken Burger!

As part of McDonald’s Malaysia’s “Discover the World 2019” campaign and inspired by the sights, sounds and flavors of Portugal, the Portuguese Chicken Burger is the second exciting menu item to be introduced. This delicious burger features a juicy fried chicken patty, dipped in a unique piri-piri sauce, served with a bed of mixed vegetables and fresh lettuce, all sandwiched between a brand-new chili flake bun. The result is a mouth-watering meal bursting with rich flavors and spices that is distinctly Portuguese.

Eugene Lee, Marketing Director of McDonald’s Malaysia and Melati Abdul Hai, Vice President & Chief Marketing Officer of McDonald’s Malaysia unveil the latest offering from McDonald’s Discover the World campaign, the Portuguese Chicken Burger.

“Over the years, we’ve taken our customers on exciting taste adventures to countries such as Brazil, Mexico, Korea and Thailand, by infusing their unique flavors into our menu items here in Malaysia through our “Discover the World” campaign. This time, we’re taking it up a notch by introducing the all-new Portuguese Chicken Burger that offers its very own special piri-piri sauce,” says Eugene Lee, Marketing Director, McDonald’s Malaysia.

For dessert, McDonald’s Malaysia is also bringing back the popular Dinosaur McFlurry, packed with swirls of chocolatey goodness topped with chocolate cereals.

The launch of the latest menu item from McDonald’s was held at McDonald’s Kota Damansara Drive-Thru on 1 July 2019 to much fanfare, including performances from a Portuguese dance troupe. Felina Lim, Senior Director of Operations of McDonald’s Malaysia (4th from left); Eugene Lee, Marketing Director of McDonald’s Malaysia (5th from left); and Melati Abdul Hai, Vice President & Chief Marketing Officer of McDonald’s Malaysia (4th from right) unveil the latest offering from McDonald’s Discover the World campaign, the Portuguese Chicken Burger.

To add more excitement to the launch of the new Portuguese Chicken Burger, starting 4 July, McDonald’s Malaysia will be introducing a new Augmented Reality game called Catching Nonando, in which customers would need to ‘catch’ as many Nonando Chickens as they can in 60 seconds to collect points. Customers will be instantly rewarded with discounts on the Portuguese Chicken Burger depending on how many Nonandos they catch.

And to make things even more exciting, there will be a nationwide leaderboard that tracks the top players, where the first-place winner will walk away with up to 50,000 Air Asia BIG Points!

To play the game, customers just need to click on the link available at McDonald’s Malaysia’s corporate website or official Facebook page.

The launch of McDonald’s Portuguese Chicken Burger is made more exciting with a new Augmented Reality game called Catching Nonando – available starting 4 July - where customers ‘catch’ as many Nonando Chickens as they can to collect points. These points will translate into discount rewards on the Portuguese Chicken Burger.

The Portuguese Chicken Burger set meal is served with French Fries and either a Fanta Grape McFreeze or regular Coke and is priced from RM16.99. It will be available in all McDonald’s restaurants for a limited time only and while stocks last.

For more information on McDonald’s exciting menu offerings, visit www.mcdonalds.com.my.