YB TUAN CHONG CHIENG JEN ENCOURAGES DIGITAL TRANSFORMATION AT 4TH MRCA RETAIL CONFERENCE

Published by Lavinesh @ 19/07/2019

YB Tuan Chong Chieng Jen, Deputy Minister of Domestic Trade & Consumer Affairs (KPDNHEP), officially launched the Malaysia Retail Chain Association (MRCA) Retail Conference 2019 at Pavilion Hotel Kuala Lumpur. The MRCA Retail Conference 2019 is themed “Retail Strikes Back”. 


The retail conference, which is expected to attract over 500 participants, highlighted three stimulating panel sessions: New Retail Model, Retail Space Transformation and Battle of Bubble Tea. These sessions centred on discussions within the retail sector and equipped participants with necessary knowledge on ways to capitalize the current retail atmosphere

The said conference also features a segment that pits 5 bubble tea owners and operators together from Bryan Loo of Tealive to Nicholas Chong of JLD Dragon, with other brands such as Xing Fu Tang, The Alley and the Black Whale. 
YB Dr. Ong Kian Ming, Deputy Minister of International Trade and Industry is also expected to provide a keynote address at the conference. 


In wake of the “Retail Apocalypse” phenomenon, a new world order in retail has certainly been shaped. Retailers of all kinds had to transform by being innovative in providing superior customer experience or embrace technology to complement their traditional brick and mortar footprints or expand into overseas market or consolidate in order to remain competitive. Also, malls of all kinds had to evolve from merely being places to shop to offering a whole new, well-rounded shopping experience for the consumers. Successful retailers and malls revitalize their business and use them to enhance fulfilment capabilities. Therefore, MRCA Retail Conference 2019 aim to provide retailers, malls and entrepreneurs an impactful learning experience, to enli

YB Dr. Ong Kian Ming will also witness the handover of the “Retail Career Pathway Handbook” developed by the Productivity Nexus for Retail and F&B to the Human Resource Development Fund (HRDF) represented by its CEO, Mr. Elanjelian Venugopal and leading retail associations such as MRCA, Malaysia Retail Association (MRA), Malaysia Franchise Association (MFA) and Bumiputera Retail Organisation (BRO).

The handbook, developed by Pemandu Associates with the Nexus will form the basis of human capital training and certification, which is supported by HRDF. It is part of the effort of the Nexus, led by the Associations to professionalize the retail industry consistent with the National Productivity Blueprint. 


Joint Organizing Chairpersons Dato’ Bruce Lim and Mr. Nicholas Chong said, “We are thrilled to bring top notch line-up of speakers including Guest Speakers from the top management of Presto Mall, Shopee, KL Pavilion, Sunway Malls & Theme Park and many more. Themed “Retail Strikes Back”, we aim to provide an impactful learning experience to the audiences, to enlighten them with interesting facts & figures, unrevealed data and business strategies methods”. 
The MRCA Retail Conference 2019 is held in conjunction with MRCA’s Malaysia International Retail & Franchise (MIRF) 2019, which is held from 18th July to 20th July at Kuala Lumpur Conference Centre (KLCC). 


MRCA President Datuk Seri Garry Chua said, “I believe as MRCA, we have an obligation towards the industry, community and the public to organize MRCA Retail Conference to create exposure and opportunities for collaborations, partnerships and networking. I also believe that it is our responsibility to govern and ensure that all parties in the retail and franchise industry have a fair chance in the marketplace. We hope with this initiative; we are able to assist the growth and development of the retail and franchise industries. I would like to take this opportunity to thank our partners, sponsors, the retail industry, the public and the media for their support over the years.”