POWER ROOT INTRODUCES THE “WARUNG” BRAND BY ALICAFE AND ALITEA THAT IS POISED TO BRING MALAYSIAN TO REMINISCE OF THE YESTERYEARS

Published by Lavinesh @ 06/09/2019

Fairuz Bin Misran, Y.A.D. Tengku Dato' Setia Putra Alhaj, Co-Chairman of Power Root Berhad, Alif Satar, Alicafe Ambassador and YBhg. Dato' Afifuddin Bin Abdul Kadir, Co-Chairman of Power Root Berhad

Power Root’s latest brand “Warung” by Alicafe and Alitea boasts a series of traditional coffee and tea variants that are set to wow your taste buds with the irresistible taste and aroma of yesteryears – Smooth Taste, Great Aroma.

The “Warung” brand does not contain Tongkat Ali or Ginseng, but instead brings us back to the past to savour from the ubiquitous “Warung” roadside stall. Let “Warung” by Alicafe and Alitea bring you the delicious flavors of Malaysian heritage.

Tee Tian Hock, Project Manager of 99 Speedmart, Norsyazwanie Che Teh Merican, AEON, YBhg. Dato' Alifuddin Bin Abdul Kadir, Co-Chairman of Power Root Berhad, Simon Yong Kin Onn, MIS Director 99 Speedmart, Y.A.D. Tengku Dato' Setia Putra Alhaj, Co-Chairman of Power Root Berhad and Alif Satar, Alicafe Ambassador

Power Root Berhad Co-Chairman Y.A.D. Tengku Dato’ Setia Putra Alhaj bin Y.A.M. Tengku Bendahara Azman Shah Alhaj said, “As a company founded in Malaysia, we hope to create a Brand that honors our Malaysian culture, tradition and all Malaysians can relate to.” The “Warung” Brand is inspired by the beverages we used to enjoy at the warung (roadside stalls) back in our hometown / villages when we were young. “I still can recall the Pak Cik who ran the stall brewing delicious coffee with all his heart using only fresh ingredients”.

Y.A.D. Tengku Dato' Setia Putra Alhaj, Co-Chairman of Power Root Berhad, Alif Satar, Alicafe Ambassador and YBhg. Dato' Afifuddin Bin Abdul Kadir, Co-Chairman of Power Root Berhad

At the Press Conference, Power Root presented two awards to their Business Partners. The Monumental Sales Growth Award went to Speedmart99 and it was received by Mr. Simon Yong Kin Onn. Speedmart99 has been gaining popularity across Malaysia with its Near ‘n’ Save concept and Power Root is proud to work hand in hand with Speedmart99 to grow their businesses together.

The next award is the Best Key Business Partner Award and it went to Aeon Supermarket and it was received by Cik Norsyazwanie Che The Merican. Their unwavering support and outstanding cooperation have led to consistent strong sales performance for both Power Root and Aeon.