LAZADA MALAYSIA AND MTDCA JOINTLY LAUNCHES "BUY MALAYSIAN' CAMPAIGN TO DOUBLE THE RATE OF THE E-COMMERCE GROWTH TO 20.8% BY 2020

Published by Lavinesh @ 13/09/2019

Leo Chow, Chief Executive Officer of Lazada Malaysia and YB Datuk Seri Saifuddin Nasution, Minister of MDTCA together with the attendees celebrating the commencement of the Lazada WECOMMERCE 2019 summit journey. Present are: (front row, L-R) Shahrul Azhar Shaari, Head of Public Policy and Government Affairs of Lazada Malaysia; YBhg Datuk Badrul Hisham bin Mohammad, Deputy Secretary-General (Domestic Trade) of MDTCA; Leo Chow, Chief Executive Officer of Lazada Malaysia; YB Datuk Seri Saifuddin Nasution, Minister of MDTCA; Kevin Lee, Chief Operations Officer of Lazada Malaysia; Diana Boo, Chief Marketing Officer of Lazada Malaysia (中文名:巫宝钻,大马Lazada总营销长); Shah Suriye Ruben, Senior Vice President of Lazada Malaysia.

Southeast Asian eCommerce giant, Lazada Malaysia and the Ministry of Domestic Trade and Consumer Affairs (MDTCA) today announced a partnership that will see a rollout of new trade activities and training programs, to support the growth and digital acceleration of Malaysian SMEs in a further bid to thrust Malaysia to the forefront of the digital economy.

The collaboration, in support of the Government’s “Buy Malaysian” campaign, was officiated by Y. B. Datuk Seri Saifuddin Nasution Ismail, Minister of MDTCA and Leo Chow, Chief Executive Officer of Lazada Malaysia at the Lazada WECOMMERCE Satellite Tradeshow, a lead-up event to Lazada’s upcoming WECOMMERCE 2019 sellers’ summit.

YB Datuk Seri Saifuddin Nasution, Minister of Domestic Trade and Consumer Affairs (MDTCA) speaking at the Lazada WECOMMMERCE 2019 Satellite Tradeshow.

 “I would like to express my deepest appreciation to Lazada Malaysia for coming on board the Ministry’s ‘Buy Malaysian’ campaign to support and uplift our local entrepreneurs. I believe that by combining our strengths, we will be able to increase the adoption of eCommerce amongst local SMEs and accelerate the growth of Malaysia’s Digital Economy,” said Datuk Seri Saifuddin Nasution, Minister of MDTCA.

Leo Chow, Chief Executive Officer of Lazada Malaysia (中文名:周南,Lazada Malaysia 首席执行官) giving his opening speech at the Lazada WECOMMMERCE 2019 Satellite Tradeshow.

“We are extremely excited about this partnership and joining hands with MDTCA to contribute to the Government’s goal to double the rate of the e-Commerce growth to 20.8 percent by 2020[1]. We believe that the way forward is to focus on the professional development and business growth of our current and potential sellers, who are critical players for the local eCommerce ecosystem boost, and sustainability for the future. Through WECOMMERCE 2019, we aim to nurture digital entrepreneurship amongst Malaysian SMEs by providing them with the right technology, tools and training to accelerate the growth of their businesses,” said Leo Chow, Chief Executive Officer of Lazada Malaysia.

Leo Chow, Chief Executive Officer of Lazada Malaysia (left) and YB Datuk Seri Saifuddin Nasution, Minister of MDTCA (right) kicking off the journey towards the Lazada WECOMMERCE 2019 seller leadership summit that will take place on 8 October 2019.

With a large number of Malaysian SMEs still in the early stages of digital maturity[1], the MDTCA and Lazada Malaysia remain steadfast in their shared mission to empower sellers by upskilling them and providing them with the right tools and training to optimize their businesses.

Malaysia’s eCommerce space has grown tremendously in recent years, and Lazada Malaysia has seen an impressive 45% jump in local sellers in the last 12 months alone. With a high concentration of sellers emerging from Selangor, Kuala Lumpur, Johor, Perak and Penang, the aim is to provide greater training and support for sellers in other parts of the country, including Kelantan, Terengganu, Sarawak and Sabah.

YB Datuk Seri Saifuddin Nasution, Minister of MDTCA (left) and Kevin Lee, Chief Operations Officer of Lazada Malaysia (right) speaking to the media at the Lazada WECOMMERCE 2019 Satellite Tradeshow.

Lazada WECOMMERCE 2019 leadership summit is a follow-up to the Lazada e-Commerce Seller Conference that was held in September 2018, where budding entrepreneurs were taught how to upskill their e-commerce knowledge and grow on Lazada. The event will take place at Malaysia International Trade and Exhibition Centre (MITEC) on 8th October 2019 in Kuala Lumpur from 8 am to 6 pm.

This year’s summit, themed “Reinventing e-Commerce Together”, aims to bring the right partners and channels together. Local retail and e-commerce experts, as well as Lazada partners across the region, will share best practices and engage in business matching opportunities during the summit. More than 3,000 attendees with over 100 Lazada partners and renowned industry expert speakers are expected to join the event.