PIZZA HUT & UNIVERSAL MUSIC COLLABORATES TO INSPIRE MALAYSIANS’ PASSION FOR LIFE WITH RICHER PIZZA EXPERIENCE ELEVATED THROUGH MUSIC.

Published by Adam Ham @ 26/10/2019

Fazura performing durings The Singing PIzza Concert

“The Singing Pizza Concert” was presented by Pizza Hut Malaysia and Universal Music Malaysia to bring pizza and music enthusiasts an immersive experience with a night of flavors and musical wonders. The concert comes after a series of passion-driven experiences as part of ‘The Singing Pizza’ campaign – a cross-industry collaboration between Pizza Hut Malaysia and Universal Music Malaysia to connect and inspire Malaysians’ passion for life with richer pizza experience elevated through music.

the Black Volcano Pizza is the first-of-its-kind in Malaysia with its delicious cheese filled volcano crusts baked with charcoal infused pizza dough and topped with crispy chicken bites

The Singing Pizza Concert, comprising of Thomas Jack, Zen, Shelma Eliana, Alvin Chong, Fazura, Fattah Amin and Aman Ra

The concert consisted of seven unique Malaysian acts in one night, including Malaysia’s celebrity couple Fazura and Fattah Amin; trilingual singer, Alvin Chong; popular local Mandopop duo ThomasJack; rising hip-hop star, Aman Ra; up-and-coming pop sensation, Shalma Eliana; and Mandopop vocal powerhouse Zen. The specially curated line-up of the night comprised of diverse styles and genres, perfectly embodied the Malaysian diversity and the variety of selections and dining experiences that Pizza Hut Malaysia had to offer.

The Singing Pizza Concert 2019

the Singing Pizza comes with vinyl-themed pizza boxes featuring illustrations of Fazura, Fattah Amin and Alvin Chong with a QR Code to access 200 exclusive tracks

Loi Liang Tok, Head of Pizza Hut Malaysia said, “The Singing Pizza Concert marks the culmination of ‘The Singing Pizza’ experience that has been connecting Malaysians through the same love of pizza and music. Having innovation as part of our DNA, the campaign integrates digital technology to transform and take the pizza experience up a notch, underpinning our commitment to deliver easy and better pizza experience to Malaysians every single time.”

Pizza Hut games played with celebs & fans on stage

The Singing Pizza Concert 2019

Zen performing at the Singing Pizza Conept

Kenny Ong, Managing Director of Universal Music Malaysia/Singapore/Indo-China said, “We are grateful to have the opportunity to work on another creative marketing collaboration together so that the brand can standout and be distinctive in the market. Not many F&B brands have had the opportunity to organize something like this.”

Fattah Amin & Fazura duets a music picee with Fattach Amin

Pizza Hut games for Media & Fans

Fans win Trip for 2 to Korea with Alvin Chong

Conceptually turning a regular pizza box into a music box, the Singing Pizza comes with vinyl-themed pizza boxes featuring illustrations of Fazura, Fattah Amin and Alvin Chong with a QR Code to access 200 exclusive tracks, including top trending and unreleased tracks that are updated biweekly on ‘The Singing Pizza’ App.

Aman Ra rapping it up for The Pizza Singing Contest

Zen perming at The Singing Pizza Concert

Fattah Amin performs at The Singing Pizza Concert

For months, ‘The Singing Pizza’ campaign have been igniting a number of money-cannot-buy experiences. Lucky fans got to enjoy special moments with their favorite artists through “Pizza Hut Moment”, including a Pizza Baking Session with Fattah Amin, a manicure session and teatime at Pizza Hut with Shalma Eliana, a special dance workshop instructed by ThomasJack and Zen with a pizza feast after practice, and an exclusive studio session followed by a Pizza Hut dinner with Aman Ra.

Fazura peroming at The Pizza Singing Compare.

Alvin Chong performing at The Singig Pizza Conert

‘The Singing Pizza’ campaign was recognized with the “Excellence in Marketing Innovation” award at the recent Marketing Excellence Awards 2019 organized by Advertising=Marketing Magazine.

Alvin Chong & gang performing at The Singing Pizza Concert

Bus loads of Alvin Chong fans at Bentley Music Auditorium

For the latest updates and other information, be sure to follow @PizzaHutMalaysia and @UniversalMusicMY on Facebook or @pizzahutmalaysia and @universalmusicmalaysia on Instagram.

Thomas Jack performing at The Pizza Singing Concert.