MAGNUM ICE CREAM LAUNCHES ITS MOST INDULGENT MAGNUM MACADAMIA SALTED CARAMEL EXPERIENCE WITH AMELIA HENDERSON, AZIRA SHAFINAZ AND KITTIE YIYI

Published by Idan Ma'at @ 31/10/2019

Azira Shafinaz, Amelia Henderson and Kittie Yiyi joining UniLever Management for the Launch of Magnum Macadamia Salted Caramel

Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling more than 2 billion ice creams annually worldwide and it is the biggest brand of Unilever ice creams. Known as the chocolate expert in ice cream, Magnum only uses the finest and most indulgent chocolate in its stick ice cream. The exclusive recipes behind each variety of Magnum ice cream is one-of-a-kind, specially crafted to give the signature crack – the mark of quality assurance.

Amelia Henderson, Ambassador of Magnum

Hannah Tan posing with the creative Magnum Macadamia Salted Caramel

Held in Sunway Pyramid, Kuala Lumpur, MAGNUM is launching the #takepleasureseriously campaign at Magnum Mansion Sunway Pyramid and In conjunction with the launch of the new Magnum Macadamia Salted Caramel, Magnum has teamed up with three local ambassadors who are the cosmopolitan explorer Amelia Henderson, De Fam’s songbird Azira Shafinaz and eccentric designer Kittie Yiyi to bring true pleasure to life in the form of a majestic Magnum Mansion by embodying Travel, Music and Fashion respectively in a series of immersive on-ground activities.

Magnum Macadamia Salted Caramel ice cream

Koh Tsu Lynn, Marketing Manager - Ice Cream of UniLever

Grown by nature and crafted by hand, Magnum Macadamia Salted Caramel delivers superior Magnum pleasure with velvety salted caramel ice-cream, dipped in thick cracking Belgian milk chocolate with crunchy roasted Australian Macadamias.  Specially crafted by Magnum chocolatiers, Magnum Macadamia Salted Caramel reveals a hint of rich buttery flavour with Australian macadamias in decadent cracking chocolate, combined with the ultimate combination of velvety salted caramel ice-cream. Each bite encapsulates an indulgent moment that is true to pleasure, with complex flavours of premium cocoa notes, subtle nutty nuances, and a hint of saltiness from the perfectly balanced salted caramel.

Azira Shafinaz, Amelia Henderson and Kittie Yiyi joining UniLever Management for the Launch of Magnum Macadamia Salted Caramel