RESORT WORLD GENTING DEBUTS ASEAN’S MOST REALISTIC & ADVANCED VR EXPERIENCE THRU THE AVENGERS: DAMAGE CONTROL, IN ASSOCIATION WITH MARVEL STUDIOS AND ILMXLAB

Published by Adam Ham @ 14/11/2019

Official Launch of the THE AVENGERS: Damage Control, in association with MARVEL STUDIOS AND ILMXLAB (Lucas Film)

Marvel Studios and ILMxLAB, Lucasfilm’s immersive entertainment studio, announced Avengers: Damage Control, a virtual reality fan experience at The VOID, Resort World Genting.

Official Announcement of Avengers: Damage Control

Adam Ham, CEO of GCMA with Hanli Tan, Influencer trying out the state-of-the-art guns

“We’re always looking for new stories and corners of the universe for our characters to explore. Now, after more than a decade of amazing support, we are excited to give fans the same opportunity: to be a part of the Marvel Cinematic Universe,” said Kevin Feige, President of Marvel Studios. “Exploring how people can experience the MCU is something we’re always trying to do, and in Avengers: damage Control, we wanted to give fans the chance to suit up alongside some of their favorite heroes for the first time ever.”

The Crowd entering the Void

After Marvel Studios’ unprecedented storytelling accomplishments bringing the Marvel Cinematic Universe to audiences around the world, Avengers: Damage Control will let fans step into the MCU for the very first time and team up alongside Earth’s Mightiest Heroes! Fans will be enlisted by Shuri (Letitia Wright) to test her latest prototype design: Emergency Response Suits, created with a priorietary blend of Wakandan and Stark Industries technology. When sinister forces intervene, guests at the Wakandan Outreach Centers will soon find themselves recruited into action, exploring iconic locations across the MCU. Fans will fight side by side with the Wasp (Evangeline Lilly), and more.

Void is poised to showcase the best of the best content in immersive entertainment

Like ILMxLAB’s previous collaborations with The VOID, Star Wars: Secrets of the Empire and Ralph Breaks VR, Avengers: Damage Control pairs virtual reality with real-world sets and physical effects like heat and wind. The result is a uniquely immersive experience: a virtual world that guests can touch and feel, bringing their favorite Marvel characters to life in a way that’s never before been possible.

State-of-the-Art equipment for the Avengers: Damage Control

“The opportunity to bring such a beloved universe alive through immersive storytelling has been a once-in-a-lifetime opportunity,” said Shereif Fattouh, Senior Producer, ILMxLAB. “Avengers: Damage Control lets you feel what it’s like to shoot repulsor blasts with your own two hands, suited up in Shuri’s latest technology. This original adventure allows you to go beyond the screen and become a character in the story itself.”

Resort World Genting speaks about the technological aspects of the event

Avengers: Endgame received both critical acclaim and the accolades of fans around the world, bringing The Infinity Saga to a spectacular close. To celebrate the success, Avengers: Damage Control will be taking place over multiple different locations at The VOID for a limited run including Resort World Genting, Malaysia.

Audiences enjoy theselves at the Void

“We’re fans first, and we all have our favorite movie moment, and favorite character,” said Dave Bushore, Executive Producer, Marvel Studios. “But to be able to mark a moment in time where you got to step into the MCU and meet them, interact with them, and come together as a team… it’s extraordinarily powerful. We hope people have as much fun experiencing Avengers: Damage Control as we did making it.”