56 YEAR OLD A&W CELEBRATES A&WESOME FESTIVAL, BRINGING A REGENERATION OF INNOVATIVE TRANSITIONS

Published by Adam Ham @ 03/12/2019

George Ang, CEO of A&W Malaysia Sdn Bhd & Inter Mark Resources Sdn Bhd launches A&Wsome Festival 2019

On 30th November 2019, A&W Malaysia Sdn Bhd and Inter Mark Resources Sdn Bhd (IMRSB) celebrated their A&Wsome Festival at the A&W’s first drive-in outlet in Petaling Jaya to thank loyal fans for their continuous support over the years. The festival, which features fun activities for both families and young adults, aimed to bring back fond memories for customers who have enjoyed dining at A&W and the new generations of customers, especially the millennials.

Adam Ham, CEO of GCMA all excited about the festivities with Root the Bear

Official Launch of A&Wesome Festival 2019

Since Inter Mark’s acquisition of A&W Malaysia, the restaurant has brought a regeneration of innovative transitions, which includes the use of fresh chicken instead of frozen chicken; maintaining food quality by preserving the cook to order system to provide fresh, warm food to consumers; and most importantly, innovating tantalizing meals that appeal to the Malaysian taste buds for a limited time only.

Antique car display at A&W PJ Outlet

Management of A&W celebrating A&Wesome Festival 2019

Also earlier this year, a few new sauces were developed using ingredients well-loved by Malaysians for A&W’s signature Coney, such as Buttermilk Cheesy Coney and Sichuan Mala Coney. Furthermore, the A&W kiosks will now be offering different menu from their outlets, such as Waffle To Go will now be packaged to be eaten on-the-go with soft serve; and Float on Cone, which is a twist of RB sorbet with vanilla soft serve.

A&Wesome Festival 2019

Classic Chili Coney Dog & Curly Fries

George Ang, CEO of A&W Malaysia Sdn Bhd & IMRSB said, “The advantage we have is a brand that has strong affinity among Malaysians who grew up in the 70s and 80s. They celebrated their birthdays at our outlets with Rooty The Great Root Bear and have at least one item on our menu as their favorities; or they could have hanged out at A%W after school in the afternoons for our iconic RB float.”

Classic A&W Food Truck

Kids & RB Fans posing with Root the Bear

By 2021, A&W expects to increase their branches from 48 outlets to 100 outlets, some of which are drive-ins and kiosks.

RB Soft Served Ice Cream