SURIA KLCC FIRST TO ADOPT THE INAUGURAL NEW BRAND IDENTITY OF DUNKIN’ IN MALAYSIA

Published by Lavinesh @ 13/12/2019

Dunkin’ in Suria KLCC is the first outlet to carry the new Dunkin’ brand identity in Malaysia with a revamped ‘360 store design’ concept – a warm and welcoming café-style approach that prominently highlights Dunkin’s coffee culture and menu offerings

Dunkin’ Donuts has been on a first-name basis with its fans around the world, many of whom naturally and affectionately refer to the brand simply as “Dunkin’.” In recognition of this relationship, and as one of many steps to transform itself into a premier beverage-led, on-the-go brand, the company revealed its new brand identity as “Dunkin’” in Malaysia, aligning with Dunkin’ U.S.’s official rebranding in 2018. In conjunction with the rebranding, Golden Donuts Sdn. Bhd., the franchisee for Dunkin’ in Malaysia, launched its new outlet in Suria KLCC, the first in Malaysia to carry the Dunkin’ brand and revamped ‘360 store design’ concept.

L-R: Jesrina Liew (廖燕卿), Group General Manager of Golden Donuts Sdn. Bhd.; Peter Yu (虞国安), Managing Director of Golden Donuts Sdn. Bhd.; Marc DaSilva, Managing Director - South East Asia, China & New Zealand, Dunkin’ Brands International; and Howard Hiew (丘伟云), International Business Manager – South East Asia, Dunkin’ Brands International at the Dunkin’ launch event

The new branding conveys the company’s commitment to energising guests around the world through great-tasting coffee and donuts, while embracing Dunkin’s heritage by retaining its familiar pink and orange colours, and iconic font, introduced in 1973. Beginning in November 2019, the new branding will appear on in-store packaging, as well as the brand’s advertising, website and social channels in Malaysia. Going forward, the new “Dunkin’” logo will also be featured on exterior and interior signages on all new and remodelled stores.

Dunkin’ in Suria KLCC is the first outlet to carry the new Dunkin’ brand identity in Malaysia with a revamped ‘360 store design’ concept – a warm and welcoming café-style approach that prominently highlights Dunkin’s coffee culture and menu offerings

In line with the brand’s coffee and beverage-forward strategy, Golden Donuts will progressively expand its Dunkin’ beverage menu, including further development of its espresso range. Some of the recent additions include Flat White and Caramel Macchiato, which will be available at all Dunkin’ outlets nationwide from 8th November onwards. Golden Donuts will also channel its efforts into building Dunkin’s coffee credentials by educating guests about its coffee quality and heritage, which goes back nearly 70 years.

Top view of the Dunkin’ store during the launch event at Suria KLCC

Since Dunkin’ was founded in the 1950s, the company has grown to more than 12,900 restaurants worldwide in 42 countries. Dunkin’ expanded to Malaysia in 1987, with its first outlet in Jalan Bukit Bintang, Kuala Lumpur. Today, there are 92 Dunkin’ outlets operating nationwide in strategic locations, including malls, gas stations, highway rest and service areas, transportation hubs and airports. Four new outlets are scheduled to open by end of 2019 at Toppen Shopping Centre, Tropicana Gardens, LRT Masjid Jamek and LRT Abdullah Hukum respectively.

The new Suria KLCC store is offering more than 40 flavours, including exclusive items such as the Donut Fingers, Cheesecake donuts, Big Boss donuts and Coffee Bean donuts, alongside all-time crowd favourites with the likes of Boston Kreme, Mr. Happy, Strawberry Frost, Triple Choc, as well as Choc Pudding and Strawberry filled, under the filled range

In addition to expanding its in-store business, Golden Donuts will also expand the Dunkin’ brand presence through food delivery and e-commerce platforms. As consumer lifestyles become increasingly digitalised, the brand is reaching out to consumers through integrated platforms. For example, Golden Donuts is currently partnering with GrabFood and Foodpanda on delivery, and recently set up its official store on Shopee to tap into digital shoppers.

L-R: Marc DaSilva, Managing Director - South East Asia, China & New Zealand, Dunkin’ Brands International; Peter Yu (虞国安), Managing Director of Golden Donuts Sdn. Bhd.; Jesrina Liew (廖燕卿), Group General Manager of Golden Donuts Sdn. Bhd.; and Howard Hiew (丘伟云), International Business Manager – South East Asia, Dunkin’ Brands International sharing a light coffee toast moment during the Dunkin’ launch event

For more details, contact 03-4256 0688, visit www.dunkindonuts.com.my or connect to www.facebook.com/dunkin.malaysia.