ALIBABA GROUP LAUNCHES MALAYSIA’S LARGEST TAOBAO STORE IN PARTNERSHIP WITH LUMAHGO & MYTOWN

Published by Idan Ma'at @ 16/12/2019

Alibaba Group in partnership with Lumahgo Retail Sdn Bhd and MyTOWN Shopping Centre in Cheras has recently launched the country’s largest Taobao store, named Taobao Store by Lumahgo. The 5,000 sq ft outlet is Malaysia’s most comprehensive Taobao store to date, offering a seamless and convenient mix of online and offline shopping experience using New Retail technologies.

With 5,000 square feet of retail space, the shop will be the biggest Taobao Store in the country when it was opened to public on November 29, promising a holistic experience that will help customers familiarise themselves with the concept of online shopping. A range of products from baby items, electronics, furniture, and beauty tools from both local and Chinese merchants will be available and visitors will be able to test them out and make a purchase through the Taobao app by scanning a QR code.

“When people shop on Taobao, they often have a lot of questions about the product and its quality. With the physical store, they can touch and feel the product and know exactly how to operate it. The whole concept of the store is based on giving a better shopping experience to the customer,” said Jess Lew, Marketing Manager of Tmall World Malaysia.

“Driven by digitalization and the changing customer needs, the global retail industry has undergone profound changes in recent years. In line with the ever-changing dynamics, Taobao Store by Lumahgo’s presence at MyTOWN offers ground-breaking and personalized retail experiences to Malaysian shoppers and reaffirm MyTOWN’s continuous readiness as a vibrant retail hub amidst developments of market trends. We hope this exciting addition to our roster of innovative tenants can entice more shoppers, and enhance their convenience and satisfaction,” said En Azhan bin Che Mat, Centre Manager, MyTOWN Shopping Centre.