MR ENERGIZER BRINGS A WHOLE NEW MEANING OF LONG-LASTING POWER WITH THE NEW MAX PLUS RANGE ENERGIZERS’S NO.1 LONGEST LASTING AA & AAA ALKALINE BATTERIES

Published by Lavinesh @ 16/12/2019

Performance by a group of Mr. Energizer during the launch

Energizer®, makers of Energizer® Ultimate Lithium™, the world’s longest-lasting AA battery, introduced the brand’s new global re-energized look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr EnergizerTM, the brand’s beloved charismatic character. The new visual treatments will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colors deployed to help consumers more easily and intuitively find the best product to suit their needs. Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and color schemes will help consumers quickly identify the right choice and be on their way.

Some of the activities taking place during the refreshed Energizer® roadshow at Sunway Pyramid Mall

Mr EnergizerTM is the embodiment of physical energy, a living Energizer® battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition. He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer® brand.

The changes represent the first major update to the Energizer® look since 2008 and will come to life across the entire Energizer® portfolio, starting with batteries.

Mr Tan Suang Jak, Channel Director for Modern Trade, Energizer® Holdings Inc, Ms Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc, Mr Thean Onn Kee, Channel Director for Traditional Trade, Energizer® Holdings Inc, Mr Aaron Abner Ang, Senior Brand Manager – Malaysia, Singapore & Indonesia, Energizer® Holdings Inc

In conjunction with the reenergized brand, Energizer® also introduced the new Max Plus™ range – Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries. The new line of performance alkaline batteries is designed to have increased energy density, power storage and optimized voltage, to give Malaysian consumers even more of the performance they seek. Energizer® Max Plus™ batteries – the longest lasting alkaline batteries from Energizer® yet, have a 12-Year Shelf Life[1] and last up to 14% longer[2] during use, thus creating less waste from the disposal of drained batteries.

 

Performance by a group of Mr. Energizer during the launch