UMOBILE AND WECHAT COLLABORATES TO LAUNCH WECHAT GO MINI PROGRAM IN AN EFFORT TO INCREASE TOURISTS FROM MAINLAND CHINA

Published by Idan Ma'at @ 18/12/2019

U Mobile is in a partnership with WeChat which recently launching two Mini Programs, the WeChat GO Malaysia Mini Program and the Pavilion KL Mini Program. Both programs are within WeChat ecosystem and focused on assisting tourists from mainland China. To enhance the travelling experience of mainland Chinese tourists, WeChat GO Malaysia Mini Program will serve as an interactive guide and also provide payment services in RMB when they purchased tickets from KLIA Express, CatchThatBus, TripCarte and POS Malaysia. For example, they will be able to use the WeChat GO Malaysia Mini Program to book their airport transfer train ride whereby the QR ticket will be saved in the Mini Program.

The Pavilion KL Mini Program also helps mainland Chinese tourists who visits the famous mall in KL. This Mini Program supports both Chinese and English language to provide efficient communications between merchants and tourists. In addition, mainland Chinese tourists can use the Mini Program to make reservations, order and pay for their meals in more than 30 participating F&B merchants, order and pay for their merchandises in various stores. They simply need to collect the purchases when they’re ready, so there’s no need for face-to-face payment.

Back in 2017, U Mobile partnered with WeChat and launched the U Mobile WeChat GO SIM that offered unlimited messaging on WeChat. Now, the companies chose to create Mini Programs within WeChat itself as it is the top messaging app that is used in China, therefore users will not need to download an extra app. The program is also location-based, meaning that different programs will be offered, and this feature will be expanded to more cities and states in the future.