WEDDING PROFESSIONALS ASSOCIATION OF MALAYSIA (WPAM) LAUNCHED TO SPEARHEAD GROWTH OPPORTUNITIES IN ATTRACTING FOREIGN TOURISTS TO BEAUTIFUL MALAYSIAN SHOOTING LOCATIONS

Published by Adam Ham @ 21/12/2019

Ribbon Cutting Ceremony for the Official Launching of Wedding Professionals Association of Malaysia (WPAM)

The Wedding Professionals Association of Malaysia (WPAM) was officially launched on 19th December 2019 in Photobook Worldwide HQ in Kuala Lumpur, graced by YBhg Datuk Ahmad Shah Hussein Tambakau, Chairman of Malaysia Tourism Promotion Board (Tourism Malaysia). An audience of at least 100 people were present, represented by various association chiefs, wedding industry professionals and press & media, who gathered at a beautiful modern creative facility of Photobook.

Patrick Low, President of Wedding Professionals Association of Malaysia (WPAM)

An audience of at least 100 people were present, represented by various association chiefs, wedding industry professionals and press & media, who gathered at a beautiful modern creative facility of Photobook.

In preparation of Visit Malaysia Year 2020, the formation of WPAM is timely as the association in cooperation with Tourism Malaysia, as well as other State Tourism bodies will be strategically positioning Malaysia on the world map as an attractive nation with beautiful tourist attractions and shooting locations. Malaysia among Asia’s most visited countries (3rd only after China and Thailand at 27 million tourists in 2018) is poised to do well potentially, especially costs is relatively cheap, efficient transportation, safe environment and most importantly a country with multiple sceneries, which includes cosmopolitan, traditional, multi-racial, jungle, beaches and nature.

YBhg Datuk Ahmad Shah Hussein Tambakau, Chairman of Malaysia Tourism Promotion Board (Tourism Malaysia) and Anand Kumar Benani, Guest from India (Celestial Coordinators / Red Kkarpet Events)

Leow Wee John, CEO of Photobook Worldwide Sdn Bhd, Patrick Low, President of Wedding Professionals Assiation of Malaysia (WPAM) and YBhg Datuk Ahmad Shah Hussein Tambakau, Chairman of Malaysia Tourism Promotion Board (Tourism Malaysia)

Patrick Low, President of WPAM said, “Our aim is to promote Malaysia to the world as a preferred destination for weddings by creating a professional infrastructure supported by diverse and experienced Malaysian wedding professionals and venues. And by doing so, we hope to have the Malaysian wedding industry be recognized as one of the finest in the world through the promotion of wedding tourism, supported by an ecosystem of reputable wedding professionals who are knowledgeable, experienced and ethical.”

Patrick Low, President of Wedding Professionals Association of Malaysia (WPAM)

Group Photo of the Official Launch of the Wedding Professionals Association of Malaysia

WPAM hopes to bring these various groups of wedding vendors together to collaborate as a whole, covering the many segments of the wedding industry, be it photography, makeup and hair, wedding planning, floral design & décor, and so forth. Being part of WPAM also provides wedding professionals with the collective opportunity to seek assistance and strategic direction from government agencies, something which may not have been possible for them to do individually. By speaking as one voice via a common platform, WPAM hopes to establish collaborative links with these government agencies, such as Tourism Malaysia and MATRADE to tap their resources, know-how, distribution channels and network to further enhance the Malaysian wedding industry’s standing internationally.

Datuk Michael Kang, National President of SME Association of Malaysia, Taufiq Hussien, Founder of BUJINS and Datuk Eric Chong, President of Branding Association of Malaysia

The aspiration of being recognized internationally as a preferred wedding destination certainly aims to generate revenue for Malaysian wedding practitioners as well as venues, be it city hotels, resorts restaurants, convention centers and event spaces. Needless to say, one aim is to lure Malaysians who are living abroad to celebrate their nuptials back in their country of origin. Also couples who live in the Asian region and further afield, where air connectivity is rapidly growing, also serve as a potential target audience to reach out to.

YBhg Datuk Ahmad Shah Hussein Tambakau, Chairman of Malaysia Tourism Promotion Board (Tourism Malaysia) giving the honorary speech

Membership is open to wedding professionals and wedding venues with a one-time registration fee of RM 30 and an annual membership fee of RM 120. The criteria for membership are they must be in the wedding industry for at least 2 years, a registered company with Registrar of Business (SSM) for SME corporate membership category and for individual membership category, the member must be 18 years and above, and must obtain recommendations from 2 existing members.

 

Neil Foo, Chairman of MCOM Holdings Berhad, Datuk Seri Garry Chua, Leow Wee John, CEO of Photobook Worldwide Sdn Bhd and Adam Ham of GCMA

Every year, thousands of married couples travel abroad to take photos in Europe, Japan, Korea and the States. Why not Malaysia? Forming an association is a great first step, however synergizing its efforts between the public and private sector is another matter. It is no doubt the right direction forward, with the hopes in achieving our Visit Truly Asia Malaysia 2020 campaign goal of 30 million tourists.