DATIN PADUKA MARINA MAHATHIR & SEVERAL OTHER MALAYSIAN RENOWNED ICONS LAUNCHED ‘MY KIND OF BEAUTY’ CAMPAIGN TO CREATE AWARENESS IN CONJUNCTION WITH WORLD KINDNESS DAY

Published by Idan Ma'at @ 27/12/2019

Lip & Co has recently brought together a diverse group of individuals to spearhead the My Kind of Beauty campaign that was launched in conjunction with World Kindness Day. Those featured in the campaign are Datin Paduka Marina Mahathir (social activist and writer), Kelvin Tan (founder of Lip & Co.), Anuja and Thanuja Ananthan (twins and celebrity models), Choo Mei Sze (Youth Ambassador for the National Cancer Society Malaysia), Hisiko Woo (YouTuber and tattoo artist), Jeffrey Yeo and Aaron Chin (founders of Awesome Studios, as well as a film director and photographer respectively), Joanne Kam (stand-up comedienne), Mandy Chen (actress and TV host), Nandhini Balakrishnan (writer and video producer), Nisha Ayub (co-founder of SEED Malaysia), Rain Ram (award-winning hairstylist) and Steven Sunny (celebrity makeup artist).

Lip & Co. founder Tan said this was the second year his company has been spearheading a social awareness campaign. Last year’s campaign was Prevention Against Animal Cruelty inspired by the September 2018 incident where a pregnant cat was thrown into a laundry dryer. Tan recalled how he called up his friend Thanuja (already a well-known animal rights activist) and told her something had to be done. That was how Lip & Co’s first major social awareness campaign was born. This year, the theme was My Kind of Beauty, which is aimed to spread awareness on depression. “When we talk about depression and sadness, the only cure is kindness,” said Tan, who himself has battled depression and post-traumatic stress disorder in the past.

Central to this collaboration is Lip & Co.’s commitment to creating a better, kinder and more inclusive society where people are not ashamed to be vulnerable and to encourage random acts of kindness without discrimination. A limited-edition Lip & Co. Universal Lip Lustre 4-in-1 Luxe Lip Treatment was also launched in conjunction with this campaign. Packaged in a stunning pink casing, this luxurious lip treatment is infused with lip-loving botanicals such as Moringa Extract and the rare Red Sea Algae to heal, moisturize and brighten lips. Users can forget about dull, dry and chapped lips thanks to a formula that is enhanced with a mood-pigment technology, allowing users to get naturally rosy lips in a unique shade.