THE CURVE BRINGS THE ‘ROAR OF PROSPERITY’ WITH A STUNNING DECO, ACCOMPANIED BY REIGNING CHAMPS -KWONG NGAI LION DANCE TO THE LESS FORTUNATES AHEAD OF CNY 2020

Published by Idan Ma'at @ 09/01/2020

A spactaculor group photo of the 'Roar of Prosperity' Campaign by The Curve Management

In the spirits of Corporate Social Responsibility (CSR) during the Chinese New Year festival month, The Curve has brought the ‘Roar of Prosperity’ and good fortunes to its mall through embracing festive times with a group of teens and senior citizens from Pertubuhan Kebajikan Anak Anak Yatim & Cacat Perlindungan Selangor with joy and fun. This year, The Curve has created a unique and attractive winning CNY theme and setup filled with plenty of huat with multicolor lions in striking poses at the center court. The jubilant atmosphere was complimented with a series of pink cherry blossom trees and Chinese lanterns, welcoming the new year of great fortunes and prosperities.  

Ivan Tan (Head of Advertising & Promotions of The Curve) with the Kwong Ngai Lion Dance troupe

Jazmi Kamarudin, Senior General Manager of The Curve distributing Ang Pow's to the Less Unfortunates

Jazmi Kamarudin, Senior General Manager of the Curve, said, “Chinese New Year is a lot more than celebration. It is premised on renewing time with loved ones, paying homemage to our elders and doing good deals. And we do hope that our effort from the management of The Curve will bring our guests in the mall a joyful start to the auspicious occasion, especially to the teens and senior citizens of Pertubuhan Kebajikan Anak Anak Yatim & Cacat Perlindungan Selangor.”

award-winning, Kwong Ngai Lion Dance troupe

Gina Long Ahmad, Asst General Manager of The Curve and Adam Ham, CEO of GCMA

The Curve stepped up the festivity further by arranging for the world renowned award-winning lion dance champions - Kwong Ngai Lion Dance troupe to showcase their amazing acrobatic Chinese Dance Musical at center stage during the official launch.

CNY 2020 spactacular spirits by The Curve

Jazmi Kamarudin, Senior General Manager of The Curve officially launch the "Roar of Prosperity" campaign

Throughout the campaign period till the 27th January 2020, shoppers will have a chance to catch the Roaring Lions Musical and Chinese New Year melodies performed by a 3-piece instrumental band, and an opportunity to take home a mini Prosperity Lion figurine with a minimum spent of RM 438 in a maximum of two receipts. While those who spend a minimum of RM 188 in a maximum of two receipts will be able to redeem festive Ang Pow packets, while stocks last.

CNY dancers of the "Roar of Prosperity" campaign at The Curve