SKECHERS PROJECTS A SIGNIFICANT SALES GROWTH IN MALAYSIA THROUGH 128 AL-IKHSAN SPORTS OUTLETS

Published by Idan Ma'at @ 17/01/2020

(Left: Zann Lee, Vice President of Skechers Southeast Asia, Vach Pillutla, the Chief Executive Officer of Al-Ikhsan Sports and CH Cheng, Representative from Skechers)

Malaysia’s number one sports retailer, Al-Ikhsan Sports today announced a new collaboration with the well-known lifestyle and performance footwear company Skechers, during the launch of exclusive footwear collection with Al-Ikhsan Sports. During the launch, Al-Ikhsan Sports and Skechers announce on their newly launched January collection, which consists of two variants of sports shoes for men, and 7 variations for women priced at RM199 and below. The overall collection consists of 28 in different styles and colors to cater to every sports lovers’ needs.

Vach Pillutla, the Chief Executive Officer of Al-Ikhsan Sports.

“As the number 1 sports retailer in Malaysia, serving over 15mil sports enthusiasts, our core purpose has always been keeping Malaysia fit and active. This initiative of bringing exclusive Skechers collection below RM199 is in line with our core purpose. Al-Ikhsan Sports has always been endeavoured to work with top global brands to bring extremely affordable and high-quality products to Malaysia.” said Vach Pillutla, the Chief Executive Officer of Al-Ikhsan Sports.

Vach Pillutla, the Chief Executive Officer of Al-Ikhsan Sports.

“Skechers, being a brand that emphasizes quality and comfort, is more than elated to be releasing this exclusive collection with Al-Ikhsan Sports. The business partnership was formed in May 2018 with just 20 doors and from there we have increased to 60 doors by the end of 2019. In the past year alone, we have grown alongside Al-Ikhsan Sports over 350% in sales, an achievement that means over 30 thousand pairs of shoes sold. Thus, we aim to expand our collaborated stores to over 100 doors in 2020, a feat to extend this amazing partnership. We hope that our customers enjoy this exclusive collection with Al-Ikhsan Sports and Skechers aims to continue making quality footwear available for all,” said Zann Lee, Vice President of Skechers Southeast Asia.

Zann Lee, Vice President of Skechers Southeast Asia.

Al Ikhsan X Skechers, Launching Session

With this collaboration, sports lovers are now able to get their hands on Skechers sports shoes, which are renowned for its maximum comfort and high-end quality, at affordable prices. These collections are available exclusively at all 128 Al-Ikhsan Sports stores across Peninsular Malaysia.

CH Cheng from Skechers Malaysia and Adam Ham, CEO of Global Creative Media Agency