MAXIS EMBRACES GONG XI FA CHAI WITH THE INTRODUCTION OF RE: COLLECTION APPS THRU AUGMENTED REALITY FOR MALAYSIANS WITH DEMENTIA & LOVED ONES TO CAPTURE THEIR FAVORITE MOMENTS

Published by Idan Ma'at @ 17/01/2020

Maxis is celebrating Chinese New Year with a tech spin for elderly Malaysians and their loved ones. For the purpose, the company has created RE: Collection, a data driven personalized reminiscence app that enables elderly Malaysians with dementia and loved ones to capture their favourite moments and use analytics to understand what memory triggers matter. They have also launched Smart Table powered by Maxis 5G capable of object recognition and brainwave analytics and by leveraging technology for the good of the community. Maxis is committed to play a role as digital enabler and to help all Malaysians always be ahead.

“Chinese New Year celebrations are marked by all the moments that matter, seeing loved ones again and gathering around the dinner table for the reunion dinner. But for the elderly with dementia, the joyous memories of the festivities may quickly disappear. Alzheimer’s Disease Foundation anticipates that there will be more than 260,000 dementia patients in Malaysia by 2030,” said Tai Kam Leong, Head of Brand and Marketing.

“RE: Collection app helps one revisit favourite memories in order to inspire loved ones to reminisce over past memories via photo or video triggers as it also helps relive stories through Augmented Reality in which one can tell the story behind each physical photograph to help your loved ones make sense of their surroundings. This also makes one reminisce smarter as it improves the connection between caregiver and seniors by discovering what are the best triggers through insights and analytics,” He added.

Maxis has also produced a short film entitled ‘The Most Unforgettable Chinese New Year’ which follows the story of a filial daughter and her aging father. In the film, the day after Chinese New Year, the father and daughter reminisce together on the RE: Collection app. The film can be watched on YouTube via the link: https:// www. youtube. com/ watch?v=mGJLQqA-vQ8 while the making of the film can also be watched on YouTube via the link: https://www.youtu.be/ RYzcKfU1JqI.