BRIAN LOO OF TEALIVE SELECTED AS THE NATIONAL F&B CULINARY ADVISER FOR “MYKAMPUNG JAPAN”’S MALAYSIA-JAPAN CULINARY CHEF EXCHANGE PROGRAM IN CONJUNCTION WITH THE 2020 TOKYO OLYMPICS

Published by Lavinesh @ 20/01/2020

YBhg Datuk Seri Gary Chua Kah Seng, President of Malaysia Retail Chain Association (MRCA), YBhg Tan Sri Datuk Ter Leong Yap, Executive Chairman of Sunsuria Berhad, YABhg Tun Dr Daim Zainuddin, Former Finance Minister of Malaysia, YBhg Dato' Wan Latiff Wan Musa, CEO of Malaysia External Trade Development Corporation (MATRADE), Mr Gary Tang, President of Japan Graduates Association of Malaysia (JAGAM) & National EXCO of Malaysia-Japan Economic Association (MAJECA)

EYOUTH together with the Ministry of Youth and Sports has launched the “MyKampung Japan” campaign as part of its efforts to showcase and promote Malaysian products, especially halal food and agriculture products by young local entrepreneurs, in conjunction with the upcoming 2020 Tokyo Olympics.

“There are many opportunities for young entrepreneurs to penetrate into the Japanese market, especially as the nation gears up towards the 2020 Tokyo Olympics. In fact, it is expected that more than 40 million tourists including 8 million Muslim visitors will be arriving during the prestigious sporting event, increasing demand for quality halal products. With technology, young entrepreneurs are becoming increasingly innovative in marketing their products through digital platforms – and we hope to encourage and inspire more through this youth campaign,” said YB Syed Saddiq, Minister of Youth and Sports, who is also the Youth Patron of EYOUTH.

YABhg Tun Dr. Daim Zainuddin, Former Finance Minister of Malaysia

“MyKampung Japan” is initiated through the parties’ collaboration with the Japan Graduates Association of Malaysia (JAGAM) and Malaysian Students’ Association in Japan (MSAJ). One of the key initiatives include the mobilization of Malaysian university students in Japan to actively promote the local Malaysian Halal products and cultural heritages on digital platforms.

This youth initiative is a part of the preparation for the Olympics which aims to be the first Halal-friendly Olympic Games for the Muslim tourists. This youth-led campaign also is in line with the “Digital Trade Halal Value Chain for Tokyo Olympics 2020” initiative which was launched by the Ministry of International Trade and Industry and MATRADE in collaboration with the relevant agencies on 15 August 2019.

YBhg Tan Sri Datuk Ter Leong Yap, Executive Chairman of Sunsuria Berhad

Bryan Loo, CEO of Loob Holding, will be appointed as the National F&B Culinary Advisor for MyKampung’s Malaysia-Japan culinary chef exchange program to curate a MyKampung Menu using local Malaysian agriculture ingredients for top Japanese chefs to adopt in their restaurants across Japan leading up to the 2020 Tokyo Olympics. This menu, together with a listing of local halal food entrepreneurs and agriculture product suppliers, will be distributed to the Japan Chef Association as reference.

Bell Avenue in Sunsuria City, Sepang will play host to Malaysia’s first ever MyKampung Japan festival on 18 & 19 April 2020. The festival will target young halal food entrepreneurs and agriculture suppliers as part of the culinary exchange programs’ effort to increase Malaysian kampung brands’ exposure to international buyers.

YABhg Tun Dr. Daim Zainuddin, Former Finance Minister of Malaysia & YBhg Tan Sri Datuk Ter Leong Yap, Executive Chairman of Sunsuria Berhad

During the soft launch of MyKampung Japan, Tun Dr Daim Zainuddin, Former Finance Minister of Malaysia, was also present to highlight the importance of empowering youth to be interested in agropreneurship and for big businesses to support and promote local Kampung agriculture products to a global audience.