SUNWAY PROPERTIES TARGETS RM 2BIL IN SALES THIS YEAR, UNVEILING “YOURS 2020” CAMPAIGN FOCUSING ON PURCHASERS AT THE FOREFRONT

Published by Lavinesh @ 22/01/2020

Sunway Berhad Deputy Managing Director Property Development Division (International) Tan Wee Bee, Sunway Berhad Property Division Managing Director Sarena Cheah, and Sunway Berhad Deputy Managing Director Property Development Division (Malaysia) Lum Tuck Ming launching Sunway Property’s campaign for the year, “Yours,2020”

Sunway Property announced that it will target RM 2 billion in sales this year.

Sunway Berhad Property Division Managing Director Sarena Cheah said, “We will be increasing our sales target to RM 2 billion in sales. In tandem, we will also launch RM 3.5 billion worth of properties this year.”

Last year, Sunway Property surpassed its sales targets of RM1.3 billion to reach RM1.55 billion in sales.

Of the close to RM3.5 billion worth of properties in gross development value (GDV) to be launched, RM1.0 billion of the properties will be in Malaysia and RM2.4 billion (70%) of the properties will be in Singapore. This is in line with its plans for geographical diversification.

“Sunway’s recurring income from our portfolio of invested properties currently strengthens our financial sustainability. Geographical diversification will further deepen sustainability for us,” Cheah said.

Sunway Berhad Property Division Managing Director Sarena Cheah speaking to the media at Sunway Property’s 2020 Business Update Media Briefing

She added, “In line with our Master Community Developer brand promise, powered by our build-own-operate model, we will continue to invest in our integrated townships and developments to ensure growth for our communities with about RM1.1 billion of investment properties currently being built.”

As of December 2019, Sunway Property has 3,362 acres in landbank with the gross development value of RM59 billion and a total development period of up to 15 years. Currently, strong unbilled sales stand at RM2.8 billion which provides for earnings visibility.

Sunway Berhad Property Division Managing Director Sarena Cheah speaking to the media at Sunway Property’s 2020 Business Update Media Briefing

FOCUSED ON DELIVERING LIFELONG VALUE FOR PURCHASERS

Cheah said that delivering lifelong value for purchasers continue to be Sunway Property’s key focus for the Malaysian market.

“100% of our launches this year will be within integrated developments or are transit-linked, in line with the continued resilient demand that we are seeing from purchasers for properties which are connected and offers great convenience. Our new land banking efforts will also be in tandem,” she said.

“We will continue to deliver lifelong value to homebuyers by developing quality live-able urban homes which are connected, and strategically-located, and price the homes within the range of RM600,000 – RM800,000. Our commercial launches which constitute 30% of our total launches this year will be within integrated developments with immediate catchment in populous areas to ensure the success of our business community,” she added.

“With this, homebuyers can be assured of lifelong value, and attain ideal urban lifestyles where they can live, learn, work, stay and play in safe and secure havens while be future-proofed with the inherent potential capital appreciation of the properties,” said Cheah.

Last year, purchasers had snapped up 80% of Sunway Property’s launches which were transit-linked or integrated, constituting 90% of its launches.

Sunway Berhad Deputy Managing Director Property Development Division (Malaysia) Lum Tuck Ming, Sunway Berhad Property Division Managing Director Sarena Cheah, Sunway Berhad Deputy Managing Director Property Development Division (International) Tan Wee Bee, together with senior management of Sunway Property tossing the yee sang

100% CUSTOMER-CENTRIC

Sunway Property also unveiled its campaign for the year, “Yours, 2020,” putting its purchasers at the front and center of its operations.

Cheah said that purchasers can look forward to getting their dream home, at the right price, at strategic locations, coupled with the right financing support from the property developer this year.

“This year will be all about making it easy for those who are looking to purchase a home to start a new decade with their very own Sunway homes and be part of our growing communities,” she added.

Besides enhanced customer engagement and experience, improved service and an even more dynamic customer service portal, purchasers this year can look forward to fully customized home packages that centers on well-being with personalized financing options.