ERL COOPERATES WITH JKKN & TOURISM MALAYSIA TO LAUNCH CULTURAL PERFORMANCES AT KL SENTRAL TO ATTRACT 30 MIL TOURISTS & RM100 BIL IN TOURIST RECEIPTS FOR VM2020

Published by Lavinesh @ 23/01/2020

(L-R) En. Rosli Osman, Dato' Mohmed Razip Hasan, YB Tuan Muhammad Bakhtiar Wan Chik and Pn. Noormah Mohd Noor

Express Rail Link (ERL) kicked off its Visit Malaysia 2020 Campaign supported with a colorful and entertaining cultural performance for tourists and locals alike at KL Sentral Station on Friday, 17th January.

Dancers from the National Department for Culture and Arts (JKKN) performed popular traditional dances such as Zapin, Joget, Classical Indian Dance, Chinese Fan Dance, Ngajat and Sumazau at the launch of Visit Malaysia 2020 Happenings @ KL Sentral which was officiated by the Deputy Minister of Tourism, Arts and Culture Malaysia, YB Tuan Muhammad Bakhtiar Wan Chik.

Group Photo (2nd from left to right) Dato' Dr. Ammar A. Ghapar, Dato' Mohmed Razip Hasan, YB Tuan Muhammad Bakhtiar Wan Chik, Pn. Noormah, En. Zulkifly Md. Said and En Rosli Osman.

The initiative is a collaboration between ERL and JKKN and supported by Tourism Malaysia to showcase Malaysia’s diverse cultures to visitors arriving at KL Sentral. There will be a cultural performance twice a month (except in May and August at the KLIA Ekspres Arrival Hall, starting 17th January 2020.

YB Tuan Muhammad Bakhtiar said, “With global trends pointing towards experiential tourism, tourists today want to experience a destination through the rich cultural heritage and creative expressions of the local community. Today, we witness the fruits of cooperation between ERL, Tourism Malaysia and JKKN as an excellent example of the private sector’s initiatives in support of VM2020. I would like to urge more industry players and operators in the travel and tourism ecosystem to come forth and join us. The ministry and Tourism Malaysia look forward to supporting your initiatives and together, we can ensure a successful VM2020 Campaign.”

Magunatip also known as Bamboo Dance

ERL is taking several initiatives to support the government in achieving the targets of 30 million tourist arrivals and RM100 billion in tourist receipts this year.

Besides the cultural performances, ERL is also organizing a Monthly KLIA Ekspres Ride & Win Campaign starting 1 February 2020 in collaboration with Tourism Malaysia and with the support of tourism partners for prize sponsorships to spice up the VM2020 Campaign and create more excitement for inbound visitors. This new campaign is open to all KLIA Ekspres customers who buy train tickets during the campaign period and enroll online to win monthly grand prize sponsored by the tourism partners.

Zapin performance by JKKN dancers

After the launch, the Deputy Minister took the opportunity to meet and greet arriving KLIA Ekspres passengers from KLIA and presented them with goodies in conjunction with the upcoming Chinese New Year.

YB Tuan Muhammad Bakhtiar Wan Chik, Pn. Noormah Mohd Noor and Dato' Mohmed Razip Hasan taking a group photo with tourists

The free cultural performance will be held on the following Friday dates in 2020 from 3.45pm – 4.30pm: 17 & 24 January; 14 & 28 February; 13 & 27 March; 10 & 17 April; 12 & 26 June; 10 & 24 July; 11 & 25 September; 9 & 23 October; 6 & 23 November; 4 & 18 December.

For more information on the Happenings @ KL Sentral and KLIA Ekspres Ride & Win Campaign, visit www.KLIAekspres.com.