THE ALLEY LAUNCHES HEALTHY NEW BUBBLE TEA YOGURT WITH PURPLE RICE, AVAILABLE ON VALENTINE’S DAY 2020

Published by Idan Ma'at @ 05/02/2020

Bubble tea chain, The Alley has launched a revolutionary new slim yogurt series at Subang Jaya on 4th February 2020. Slim yogurt series comes with the smooth combination of yogurt with purple rice, with a ‘Focus on Health’. The Alley’s slim yogurt series is made of natural, high-quality, probiotic yogurt and purple rice. Nutritious and protein-rich, purple rice is renowned for its benefits to the immune system and detoxifying properties. Both the yogurt and purple rice used in the light yogurt series are carefully selected and prepared to ensure the perfect combination of flavors and textures.

The Alley Msia CEO Mr. Ng Ching Wai

Three new products (“Original Purple Rice Yogurt”, “Matcha Purple Rice Yogurt”, “Peach Oolong Purple Rice Yogurt”) and a new customizable beverage concept in “Create your Own Yogurt”, were launched under the new beverage series. Original flavor yogurt is used as the base and mixed with well-cooked mellow purple rice in the “Original Purple Rice Yogurt”, the grainy chewy purple rice and yogurt aroma blended, offered a multi-layered flavor.

The Alley Msia CEO Mr. Ng Ching Wai & CFO Ms. Goh Pei San

Along with the three primary beverages, a new “Create your Own Yogurt” concept allows customers to customize their own yogurt beverage by selecting their own preferred ingredients to mix-and-match their own personal cup. Suitable for all ages, both adults and children alike, the new beverage series stands to be yet another popular choice at The Alley.