CLEAR UNVEILS ITS FIRST BOTANICAL HAIR CARE RANGE TO DISMISS WOMEN’S DANDRUFF CONCERNS, PROMOTING VIBRANT & BEAUTIFUL HAIR

Published by Lavinesh @ 12/02/2020

John Goh, R&D Manager of Unilever (Malaysia) Holdings Sdn. Bhd., Kah Yen Loong, Brand Manager of CLEAR, Unilever (Malaysia) Holdings Sdn. Bhd., Natalie Goh, Marketing Manager of Hair Care Category, Unilever (Malaysia) Holdings Sdn. Bhd., Aina Shukri, Merchandising Executive of Guardian, and Anashalwa, Category Manager of Guardian.

Inspired by botanical wisdom and harnessed by pure science, CLEAR Malaysia is proud to launch a new range of hair care products, CLEAR Botanique, that is infused with 100% natural botanical extracts with no parabens and colorant. The range is available at leading hyper markets, supermarkets, pharmacies as well as e-commerce sites in Malaysia.

In the Picture: Anashalwa, Category Manager of Guardian, Aina Shukri, Merchandising Executive of Guardian, Natalie Goh, Marketing Manager of Hair Care Category, Unilever (Malaysia) Holdings Sdn. Bhd., Kah Yen Loong, Brand Manager of CLEAR, Unilever (Malaysia) Holdings Sdn. Bhd., Chriselle Lim, Key Account Executive and Stephanie Teoh, Key Account Manager, Marketing Manager of Unilever (Malaysia) Holdings Sdn. Bhd

Woman today, are looking for a solution to resolve common dandruff concerns, whilst keeping the hair looking vibrant and beautiful. Although, most anti-dandruff shampoos are known purely for its dandruff efficacy contains. Often, women have concerns about anti-dandruff shampoo’s solutions being too harsh on hair, this can sometimes make hair look dull and rough. And for this reason, female consumers now look towards more natural ingredients to ease both scalp and hair concerns.

The ‘Balanced and Bouncy’ variant of shampoo and conditioner is infused with 3 Super Seed Oils that refreshes and balances oily scalp, for fresh and bouncy strong hair.

Now, with Clear Botanique, women can be assured that their hair and scalp will be well taken care of. This range, which is CLEAR’s natural anti-dandruff shampoo and conditioner range, protects the hair and scalp with the help of its triple anti-dandruff technology and 100% natural botanical extract. This special botanical range helps boost scalp’s inner strength to prevent dandruff from forming while keeping hair looking naturally strong, beautiful and full of life.

The ‘Nourished and Healthy’ variant of shampoo and conditioner is infused with 5 Essential Oils to nourish dry scalp and hair, leaving hair looking healthy and beautifully nourished.

“Finding the perfect hair care routine can prove to be difficult as women today are not solely looking for an answer to dandruff-free hair. Instead, they are seeking for a total hair care solution that can help solve their dandruff concerns while keeping their hair looking beautiful and vibrant. This was the simple thought process behind why we wanted to introduce CLEAR Botanique to our customers,” said Ms. Natalie Goh, Marketing Manager for Hair Category from Unilever.

John Goh, R&D Manager, Unilever (Malaysia) Holdings Sdn. Bhd., and Chong Swee Lan, Assistant R&D Manager, Unilever (Malaysia) Holdings Sdn. Bhd., shares with guests on the products’ ingredients and superiority during a demonstration session.

CLEAR’s Botanique series comes in two (2) variants of shampoo and conditioner namely ‘Nourished and Healthy’. These variants tailors to dry scalp and hair, while ‘Balanced and Bouncy’ tailors to oily scalp and hair.

CLEAR Botanique’s Balanced & Bouncy variant helps to remove excessive oil and refresh scalp & hair while keeping hair looks strong, bouncy and dandruff-free.

The two variants are ‘Balanced & Bouncy’ and ‘Nourished & Healthy’. ‘Balanced & Bouncy’ variant is infused with 3 Super Seed Oils, which are Grape seeds oil, Jojoba seeds oil and Sunflower seeds oil, that refresh and balance oily scalp, for fresh and bouncy strong hair. ‘Nourished & Healthy’ variant is infused with 5 Essential Oils, which includes Tea tree oil, Bergamot oil, Grapefruit oil, Rosemary oil and Lavender oil, to nourish dry scalp and hair. Leaving hair looking healthy and beautifully nourished.

Petri dish shows the effects of the rice paper that represents the scalp after applying Brand X (left) and CLEAR Botanique Nourished & Healthy (right). Test conducted showed results that by using CLEAR Botanique, the scalp maintains moisture and nourished, while Brand X’s is cracked and dry.

You can now purchase the CLEAR’s new botanical range at Guardian’s retail and online at RM22.90 for the shampoo and conditioner respectively. Consumers can also purchase a set at Rm45.80.

Aina Shukri, Merchandising Executive of Guardian, Mawar Rashid, Natalie Goh, Marketing Manager of hair care category, Unilever (Malaysia) Holdings Sdn. Bhd., Kah Yen Loong, Brand Manager of CLEAR, Unilever (Malaysia) Holdings Sdn. Bhd., Farah Nabilah, Anashalwa, Category Manager of Guardian.