DOMINO’S CHAMPIONS ESPORTS OBSESSION

Published by Lavinesh @ 18/02/2020

Keeping to its promise of It’s All About You and in support of the first ever eSports National Team at the 2019 SEA Games held in the Philippines, Domino’s held a special prize giving ceremony to honor and celebrate the national champions for their outstanding victory.

Taking the spirit of sportsmanship to a higher level, Domino’s rewarded free pizzas for a whole decade to Dr Yew Weng Kean and two years supply of pizzas to Mobile Legends: Bang Bang Team, comprising of Ahmad Ali Huzaifi Abdullah, Abdul Wandi Abdul Kadir, Jamil Nurolla, Izme Haqeem Hamsjid and Muhammad Hazeem Onn who created history with their return to Malaysia with a gold and bronze medal respectively.

Academician Dr Yew Weng Keng, 29, is a PhD holder in electronic engineering is now the Champion of Hearthstone in Southeast Asia, winning a gold medal where he wiped off Thailand’s Werit Popan 3-1 in the final in San Juan, while the Mobile Legends: Bang Bang Team consisting of players from professional team, Team Bosskurr, secured a bronze.

Present during the ceremony were the national eSports team who were part of the 2019 SEA games contingent, the Mobile Legends: Bang Bang team, Dota 2, StarCraft 2, Tekken 7, Hearthstone as well as the Arena of Valor team.

Shamsul Amree Ab Rahman, Deputy President - Operations of Domino’s Pizza, Malaysia & Singapore

Shamsul Amree. Deputy President, Operations Domino’s Pizza Malaysia and Singapore said, “We are extremely proud to honor our national eSports champions as they have achieved an outstanding performance and we are more than happy to reward them for their excellent show of sportsmanship”.

Following the prize giving ceremony, a panel discussion was held to discuss the eSports landscape and its future outlook in Malaysia and around the globe. Thanesh Ganesan, Manager of APU eSports Malaysia Academy said, “This is a great platform to nurture young budding players and ultimately to develop Malaysia as an eSports hub. This victory is just the beginning for us. We truly hope the ongoing support and initiatives will assist in motivating players while they work hard, play hard and earn the recognition not only for themselves but for the country.”

Christopher Tock (The Architect of Captiv8.Asia), Thaneesh Ganesan (eSports Academy cum Lecturer of APU), Lim Keat Kuang (Founder of Geek), Linda Hassan (SVP - Marketing of Domino’s Pizza, Malaysia & Singapore), Andrew Cheong (eSports Athlete/Streamer of Sir_Cloud), Muhammad Farouq bin Abdul Patah (Director - Comms of eSports Malaysia)

Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore also added, “As a digital forward brand, eSports is very much in line with our aspirations to create digital and future forward experiences for our customers and the community. eSports truly embodies the Domino’s fighting spirit and mindset to excel and go beyond the normal means of what we offer to our customers. We look forward to continuing working together with the eSports industry especially towards the career and lifestyle opportunities that it offers”.

Muhammad Farouq Abdul Patah, Director of Communications of eSports Malaysia (ESM) said, “We are impressed by the outstanding performance at the recent 2019 SEA Games and it is extremely rewarding to witness the spirit and enthusiasm exhibited by the participants. This victory is a historic moment for the eSports community in Malaysia and is a proof that Malaysia indeed does have an outstanding eSports talent and huge potential”.

2019 Sea Games Gold Medalist Singles - Dr Yew Weng Kean (Hearthstone) and 2019 Sea Games Bronze Medalist Team - Mobile Legends: Bang Bang (coach)

Domino’s kicked off its venture into eSports in November 2018 with a crystal clear aim, which is to support, engage and create a long-term journey to pursue its interest in collaborating with various communities and partners in the eSports and gaming industry while leveraging on the innovative mindset and digital-first approach to cater to this target audience. Among others, Domino’s have initiated various on ground gaming sessions across the country and partnered with leading game publishers as part of its long-term commitment in eSports.

In support of the national eSports athletes who were competing at the first ever eSports competition in SEA Games, Domino’s announced in July 2019 that it would offer a ten-year supply of pizzas to Gold Medalist as well as yearly supply of pizzas to podium finishers.

2019 Sea Games Gold Medalist Singles - Dr Yew Weng Kean (Hearthstone)

2019 Sea Games Gold Medalist Singles - Dr Yew Weng Kean (Hearthstone) and Adam Ham, CEO of GCMA