The Centre for Content Promotion (CCP) organised the annual Fast Track Southeast Asia 2015, on 11th and 12th August with the support from Multimedia Development Corporation (MDeC), National Film Development Corporation Malaysia (FINAS), Cable and Satellite Broadcasting Association of Asia (CASBAA), Motion Picture Distributors Association (MPDA) and many more.
The conference aimed to become the leading discussion forum on how digital economies in Southeast Asia are responding to the digital transition that appears to present media companies with exciting new business opportunities on the one hand, yet undeniably significant challenges on the other.
The event featured panels and presentations involving executives from entertainment and media companies, digital distribution businesses and government such as Hasnul Samsudin, Director of MDeC, Dato’ Kamil Othman, Director General of FINAS, Frank Rittman, SVP Motion Picture Association, and more from across Southeast Asia and beyond.
Isa Seow, Managing Director of the Centre for Content Promotion (CCP), and event organiser, said that there has been exponential growth in the demand for digital content across the region: “Consumers have become platform agnostic in their digital media consumption. Media fragmentation has enabled a multi-platform environment that now features computers, mobile phones, tablets and connected TVs and opened up new opportunities for digital business models to emerge.”
Dato’ Kamil Othman, Director General of FINAS, Malaysia’s government film agency and authority echoed his sentiments and said that the multimedia content industry is fast becoming an integral part of Malaysia’s economic transformation initiatives. FINAS, he says, is gravitating from its traditional sphere of activities anchored around film “to a broader, yet specific thrust towards multimedia content for the digital era.”
Besides presentations and conferences, there were also a reception and networking session on the first day.