OTT Contents to Take Over Asia

Published by Anuar Mat Saat @ 14/08/2015

The discussion panel for "What is the current state of content delivery in Asia"

The content market in Asia is experiencing a revolutionary transition, thanks to the advancement of internet – which has enabled a new breed of content to take shape known as the Over-the-Top (OTT) content. OTT refers to the delivery of audio, video and other media over the internet without the involvement of a multiple system operator in the control or distribution of the content.

Now, creative content is easier and cheaper to produce than ever before. In the digital space, anyone with the right equipment can be a content generator. Most of the contents in Asia are rapidly transitioning to OTT as opposed to traditional media as OTT gives content producers a greater control over their products.

Speaking at the recent Fast Track Southeast Asia 2015 conference, Mark Lay, Vice President of Cable and Satellite Broadcasting Association of Asia (CASBAA) Singapore reiterated, “In the new world, anyone can be a content provider. If you own the content, you can then have the option of how and where to monetise it.”

Speaking of monetising contents, it was discussed that the type of content that works in the region revolves around content with a human touch. Moreover, contents that showcase travel, culture and food work very well too in the region, especially in Malaysia.

The ease of entry for new players in the market will result in the exponential growth of content variations in Asia, especially those that will be more relatable to each unique Asian culture. This will create a positive impact such as providing conducive environment for creative expansion. That being said, content producers should always make the quality a priority as a good content requires a good story.

As Frank Rittman, Senior Vice President, Deputy Managing Director & Regional Policy Officer of Motion Picture Association (MPA) said, “A good story is a good content. Your video quality may be degraded, but if the story is good, it will still make a good content.”

Frank Rittman, SVP Policy and Deputy Regional Director, MPAA