FINAS to Bring New Strategies to MIPCOM 2015

Published by Amzar Anizam @ 14/08/2015

Mr. Azmir Saifuddin Mutalib, Director of Development and Innovation at FINAS

The National Film Development Corporation Malaysia (FINAS) is proud to announce that Malaysia will be well represented at MIPCOM 2015, the year's most anticipated global market for entertainment content convergence, to be held in Cannes from 5th to 8th October 2015.

In preparing for the market, FINAS has organised a ‘Mission to MIPCOM 2015’ briefing session with more than 30 participants from animation and film studios, such as Animasia Studio, WebTVAsia, Lil’ Critter Workshop, Creative Media Point and more, as well as local broadcasting networks.

As MIPCOM is an ideal platform for Malaysian companies to showcase their products to the world, FINAS aims to bring new strategies to the market this year by organising targeted B2B meetings based on the companies’ needs and request, as well as strategic business matching events with other participating countries such as Korea, Spain, Mexico, UK and more.

The briefing, hosted by Mr. Azmir Saifuddin Mutalib, Director of Development and Innovation, also highlighted the Market Development Grant (MDG) from MATRADE, which is designed to assist Malaysian Small and Medium Enterprises (SMEs), Trade and Industry Associations, Chambers of Commerce and Professional Bodies in undertaking eligible export promotional activities through financial assistance on eligible expenses.

The Malaysian delegation to MIPCOM 2015 will be organised by FINAS, in association with Multimedia Development Corp (MDeC) and Creative Content Association Malaysia(CCAM), supported by the Ministry of Communications and Multimedia (KKMM).

Among the participants are Dato' Mohd Mahyidin Mustakim, CEO of Creative Content Association of Malaysia (CCAM) and Low Huoi Seong, CEO of Vision Animation.