Radio Televisyen Malaysia (RTM) plans to introduce Hybrid Broadcast Broadband TV (HbbTV) services next year.
HbbTV is a global initiative aimed at harmonising the broadcast and broadband delivery of entertainment services to consumers through connected TVs, set‐top boxes and multiscreen devices. The HbbTV specification is developed by industry leaders to improve the video user experience for consumers by enabling innovative, interactive services over broadcast and broadband networks.
In the last 10 years, RTM has experimented with various platforms such as Multimedia Home Platform (MHP) to expand their digital broadcast offerings to no avail. However, with the help of Sofia Digital – an internationally recognized provider of interactive video and TV solutions from Finland – they found the answer with the Hbb platform and started to run tests since earlier this year – all which resulted to positive outcomes.
Since then, RTM has been slowly developing the content for their new services and revamp their current online video-on-demand (VOD) service, ‘MyKlik’ to adapt into the Hbb platform – including a news widget namely ‘Superteks’. Among the features of Hbb include multiple camera angles, with embedded picture-in-picture; user controlled information widgets on a TV display; interactive adverts; live and on demand streamed content and many more.
Speaking at RTM Pavilion at KL Converge! 2015, Hazizul Jaya Bin Ab. Rahim, Head of Interactive Content Creation Centre (ICCC) at RTM said, “We believe the HbbTV will take off with positive responses from everyone as the platform allows them to control their preferred content and enrich their viewing experience.”
Hazizul Jaya Bin Ab. Rahim, Head of Interactive Content Creation Centre (ICCC) at RTM.