The ASEAN-Japan Television Festival 2015 made a bustling start with three conference sessions today titled: ‘Audience Insight in ASEAN and Japan’, ‘Broadcasting Technologies’ and ‘Expanding International Co-Productions and TV Program Exchange’ at the Manhattan Ballroom, Berjaya Times Square Hotel, Kuala Lumpur.
The conferences and workshops were organised to spark dynamic discussions about the audience preference across ASEAN and Japan, collaboration and co-production possibilities, as well as key challenges faced in the current ASEAN and Japan broadcasting environment.
With 11 countries making up ASEAN, it is undeniable that each market has its own audience preference. Hence, the panels on the first session consisted of Dato’ Abu Bakar Ab. Rahim, Director General Department of Broadcasting Malaysia; Pham Thi Kim Oanh, Ha Noi Radio & TV Broadcasting Vietnam and Maki Shigemori, NHK Japan among others discussed in great length to find out what is the current interest of audiences in the region.
“Only through understanding and respecting our audience can we service them with the best,” said Maki Shigemori of NHK Japan.
Next sessions were attended by speakers from Thailand, Singapore, Indonesia, Laos and Japan. It centred on technologies and how to expand the content with co-production, as ASEAN and Japan aims to strengthen economic ties via co-production and the exchange of TV program.
Kim Loh, Managing Director of The Moving Visuals Company (TVMC), Singapore reiterated, “The ASEAN market for production and broadcasting is growing at a rapid pace, giving way for international co-production and TV program exchange. Moreover, with the growing interest in content production, ASEAN players would need to opt for collaboration and co-production to strive in the global industry.”
Furthermore, among the key challenges discussed were regulation and code, cultural differences, and production style. In order to address the issue, the panels agreed that a common ground must be established by exchanging views, sharing best practice, and finding common challenges.