Dato’ Jailani Johari, Deputy Minister of Communications and Multimedia
The National Film Development Corporation of Malaysia (FINAS) is set to offer more than 1,600 hours of diverse creative content across feature film, animation, TV series, documentary and more to the world. This being a record breaking number for FINAS since its participation in the International Market of Communications Programmes (MIPCOM) – the largest, most anticipated global market for entertainment content across all platforms in Cannes, France happening from 5th to 8th October this year.
FINAS will also introduce their brand-new one-stop creative hub namely Content Malaysia Pitching Centre to the international key players. The centre consolidates resources provided by government agencies to help ease industry players’ access to funding and commercialisation. The support and assistance cover a wide range of content from development funding, production, co-production, VFX, tax breaks, marketing, and more.
Dato’ Jailani Johari, Deputy Minister of Communications and Multimedia said, “It is important to focus efforts in creative content to explore markets beyond Malaysia as creative industry is one of the driving forces to our economy. Hence, the government is taking an initiative to embark on improving the creative industry’s development agencies with the introduction of FINAS’ Content Malaysia Pitching Centre, a centralised agency to manage pitching for government funds.”
Additionally, the continuation of Film in Malaysia Incentive (FIMI) in 2014 has retained the momentum of estimated production spend in the country from approximately USD34 million in 2013 to approximately USD77 million in 2014. FIMI’s success includes attracting 21 productions, including 16 foreign ones, boosting Malaysia’s reputation as a destination where its infrastructure and talent can support international-quality productions. Moreover, the launch of Pinewoods Iskandar Studios Malaysia indicated Malaysia’s ambition and capacity to attract international quality productions, such as The Weinstein Co. and Netflix series, Marco Polo and upcoming Hollywood film, Lost in the Pacific.
This year, a total of 25 established and new Malaysian companies will take part in the festival under the Malaysian delegation, which will be led by Dato’ Jailani Johari. Among the participated companies are Animasia Production, RTM, Giggle Garage, Inspidea, Primeworks Studios, Juita Viden, Big Tent Entertainment, Go ASEAN, Mirayi, Lokalab and more. Besides offering numerous award-winning films such as ‘Men Who Save the World’ (Lelaki Harapan Dunia), ‘Lagenda Budak Setan 3’, ‘KL Gangster 2’, Malaysia is also looking to sell, co-produce and collaborate on animations projects.
Animation production services are among the biggest contributors to export revenues in the industry. Over the years, Malaysia has contributed to a number of world-class animations such as ‘Supa Strikas’, ‘BoBoiBoy’, ‘Upin & Ipin’, ‘Chuck Chicken’, ‘Rimba Racer’, ‘Hogie the Globehopper’ and many more while bringing together collaborations with Cartoon Network, Disney Channel, Nickelodeon, TOMY, among others.
“FINAS anticipates that the Malaysian Content Industry will rise to become a prominent player globally through effective partnerships, co-productions, and collaborations. In the future, FINAS hopes to emphasise on the ‘creative content spin-off’ businesses, whereby local IP content producers are able to expand and monetise their successful television programs and film into licensing and merchandising, mobile content, games, theme parks, and many more,” said Dato’ Kamil Othman, Director General of FINAS.
Dato' Jailani Johari with Dato' Kamil Othman, Director General of FINAS