The Deputy Minister of Communications and Multimedia Malaysia, Dato’ Jailani Johari together with the National Film Development Corporation (FINAS) debuted Malaysia’s first creative industry digital app, ‘Kr8tif Express’ on the second day of MIPCOM 2015 during the Creative Malaysia Networking Reception at Malaysian Pavilion.
One of the National Film Development Corporation’s (FINAS) objectives is to deliver effective communication and information on policies, programs, achievements of the government and promoting the country through various media channels to the public. Hence, FINAS and the Ministry of Communications and Multimedia Malaysia (KKMM) took a step forward to accentuate the objective by creating the multi-platform digital app as an initiative to bring the latest information on feature film, TV, animation, games, music, licensing, publishing, and more as well as industry insights to both local and international key players.
“FINAS has a mandate in the creative industries to enhance, develop and strengthen the levels of professionalism and skills among industry players especially in various aspects to be more competitive in the global market. Therefore, Kr8tif Express is created as a solution for international content collaboration and promotion apart from various initiatives and incentives to accelerate the industry growth,” said Dato’ Kamil Othman, the Director General of FINAS.
In addition, Malaysia is set to grow rapidly in the creative industry as news on funds and government incentives can be easily communicated to both local and international productions, studios, producers and creative content creators via the app. The Honourable Dato’ Jailani Johari said, “It is vital for us to go digital and develop a robust, fast and easily accessible news to everyone, even more so in a global arena where information is available with the click of a button. Thus, we are proud to introduce the first Malaysia’s Creative Industry digital app that allows us to stay competitive and keep our stakeholders stay abreast on industry news and achievements daily.”
Kr8tif Express is free to download on Apple App Store and Android Google Play. It is also available via website and linked to various social media such as Facebook, Instagram, LinkedIn, YouTube and Twitter.