Taking a page from numerous successful animation licensing in Malaysia, Mediafoundry Sdn Bhd and Kincirmas Sdn Bhd launched a range of fruit flavoured drinks for children with the characters from the hit animated TV series, ‘SuperSquad.’
The low sugar drinks that are packed with natural fruit extracts and Vitamin C are made for children and the 250ml bottle comes in 4 different flavours such as Ice Lemon Tea, Lychee, Blackcurrant and Mango.
“The collaboration between Mediafoundry and Kincirmas marks a ilestone for Small Medium Enterprises ans also the Malaysian animation industry. This is the first time that a Buipuera SME has licensed an IP and characters for a juice drink product that will be marketed on a large scale. We hope that this will be the first of many collaborations between creative companies and SME manufacturers,” said Nor Haslina Mohamed, CEO of Mediafoundry Sdn Bhd.
With the tagline of ‘Drink Refresh Energize,’ the fruit flavoured drinks intend to refresh children during school, sports and co-curricular activities.
The launched ceremony was held at the ASEAN Brand Creative (ABC) Licensing 2015 as part of 1 ASEAN Entrepreneurships Summit (1AES) at Malaysia Design Development Centre (DDEC), and it was witnessed by Tan Sri Dr Mohd Irwan Serigar Abdullah, Secretary General of Treasury, Ministry of Finance.