The third day of the ASEAN Brand Creative (ABC) Licensing 2015 marked the official signing of the Memorandum of Understanding (MoU) between Media Foundry Sdn. Bhd. and Forceone Global Marketing Sdn. Bhd.
Forceone Global will be licensing characters from ‘Super Squad’ on its own brand of mineral water in an effort to encourage children to drink mineral water.
“This is our first animation licensing collaboration, as we can see the big potential in the industry. Moreover, we believe in supporting each other (SME companies) and through licensing,” said Syamsul Ghazi, General Manager of Forceone Global Marketing.
Both companies will work together to market the mineral water nationwide, especially in primary schools with the objective of educating children the advantages of mineral water and the difference between mineral water and drinking water.
Nor Haslina Mohamed, CEO of Media Foundry Sdn Bhd reiterated, “We hope that this collaboration will manifest golden opportunities in expanding the licensing and animation industry. Likewise, we hope that it will help parents to become aware of the importance of mineral water.”
The MoU signing was witnessed by YBhg.Tan Sri Dr. Mohd Irwan Serigar Abullah, Secretary General of Ministry of Finance; Mr. Adam Ham, Chairperson of ABC Licensing 2015; and Ms. Nadira Yusoff, Co-Chairperson of 1 ASEAN Entrepreneurship Summit (1AES) 2015.