The National Film Development Corporation Malaysia (FINAS) is poised to establish new international co-production partnerships with several agencies at the Asia TV Forum and Market (ATF) 2015, that will be held in Singapore from 2nd to 4th December 2015. ATF is the go-to market to experience the exhilarating dynamism of Asia’s expanding content entertainment industry, hence FINAS is seizing this opportunity with the objective to create and co-produce new content, particularly in feature film, animation, TV series, documentary and more.
Dato’ Kamil Othman, Director General of FINAS who will be attending the market for the first time since his appointment as DG, will be meeting several global agencies and other national pavilions to forge relationship and encourage international co-productions. As such, FINAS will discuss with The Media Development Authority of Singapore (MDA) to promote and facilitate the exchange of contents, so as to contribute towards creative economic growth. Moreover, FINAS will be finalising co-productions agreement with Screen Australia – the Australian Federal Government’s key funding body for the Australian screen production industry. Other than that, FINAS is set to attract possible co-production partners from France, Spain, South Korea, China, Taiwan and Japan at ATF 2015 with the various funds offered by the agency.
Such incentives include the recently introduced ‘Co-Production Fund’ that is designed to provide financial assistance to a project within the Eligible Project Categories (e.g. Animation, Games, TV and Feature Films) to be co-produced by a Malaysian company and one or more foreign company(ies). Likewise, the Film in Malaysia Incentive (FIMI) – that offers 30% cash rebate on Qualifying Malaysian Production Expenditure (QMPE) – will be re-introduced at ATF 2015 to entice international quality co-productions in Malaysia. The continued success of the incentive is projected to grow the Malaysia’s creative content industry up to 30%, resulting in job creation and revenue generating opportunities.
This year, over 20 Malaysian companies will participate under the Malaysian delegation, including Animasia Production Sdn Bhd, Animonsta Studios Sdn Bhd, Astro, Go ASEAN, Inspidea Sdn Bhd, Media Prima Berhad, Primeworks Studios Sdn Bhd, and Total Sport Asia, among others. Correspondingly, more than 100 Business Matching Meetings will be organised to reinforce business links between Malaysian and global companies. In addition, as Southeast Asia’s definitive marketplace for filmmakers, producers, distributors, investors and film buyers, FINAS together with Go ASEAN and Pinewood Iskandar Malaysia Studios will host a ‘Creative Malaysia Networking Reception’ on 2nd December, to foster an ongoing connection with international key players and further discuss on accessing Malaysia's content market.
Anticipating the Asia’s leading television and film event, Dato’ Kamil Othman, the Director General of FINAS, reiterated “In the next few years, FINAS anticipates that the Malaysian Content Industry will rise to become a prominent player in the region through effective partnerships and co-productions. Our recent successful co-productions which include ‘Lelaki Harapan Dunia’ (Everything Films, Malaysia with Volya Films, The Netherlands; Flying Moon Filmproduktion, Germany; Mandra Films, France; etc); ‘Welcome to the Railworld – Japan’ (Primeworks Studios, Malaysia with Nippon TV, Japan); ‘Upin, Ipin dan Ultraman Ribut’ (Les' Copaque Production, Malaysia with Tsuburaya Productions, Japan); ‘Bubble Bath Bay’ (Lemon Sky Animation and Ideate Media, Malaysia with Telegael, Ireland) and many more, proved that we can compete on the world stage.”
The Malaysian delegation to ATF 2015 is organised by the National Film Development Corporation Malaysia (FINAS), Malaysian Communications and Multimedia Commission (MCMC), and Multimedia Development Corporation (MDeC), with the support of the Ministry of Communications and Multimedia Malaysia (KKMM) together with their strategic partners, the Malaysia External Trade Development Corporation (MATRADE) and the Creative Content Association Malaysia (CCAM).
Dato' Kamil Othman