From left: Marini Ramlan, General Manager of Content Innovation & Digital at Primeworks Studios; Rina Novita, CEO of DNA Production; Mohd Safwan Abd Karim, Executive Director of Animonsta Studios; Hasnul Hadi Samsudin, Director of the Creative Multimedia Division of the Multimedia Development Corporation (MDeC); Mohd Nizam Abd Razak, CEO of Animonsta Studios; Muhammad Anas Abdul Aziz Creative Director of Animonsta Studios; and Kee Yong Pin Operation Director of Animonsta Studios.
The first BoboiBoy: The Movie by Animonsta Studios, an MSC Malaysia status company is set to be the highest grossing Malaysian animated film with the projected value of over RM20 million in combined ticket sales around Southeast Asia.
Mohd Nizam Razak, CEO of Animonsta Studios reiterated, "We are looking at RM25 million in 3 countries: Malaysia, Indonesia and Brunei. While Indonesia is considered a new market for us, in terms of screening a Malaysian movie in such a large scale at over 100 cinemas – we believe the movie will garner box-office results as the TV series is a hit in Indonesia right now. Hence, that encourages us to target over RM10 million in the country.”
Adapting such highly popular animated TV series to the big screen was not easy as it took the studio 3 years in total to complete the film, with ‘adding an emotional dimension to the story’ cited as one of the challenges the studio faced to develop the movie – apart from the expectation from their fans to see greater actions, characters and storyline. BoboiBoy: The Movie which is supported by the Multimedia Development Corporation (MDeC) and the National Film Development Corporation Malaysia (FINAS), explores an adventure of BoboiBoy and his friends on a mysterious island to save his beloved robot, Ochobot from a group of Alien and uncover the secrets behind an ancient ‘Power Sphere.’
The animated feature will be distributed by Primework Studios and the CEO, Ahmad Izham Omar believes that it will be a smash hit in the local cinemas, “The TV series had a large following, and the action-packed film will easily entice new fan base, plus with school holidays around the corner, we are confident that we will hit our target of at least RM12 million in the country.” “We are also planning to offer the movie as a video-on-demand (VOD) on our digital platform Tonton in the future, apart from distributing the movie overseas,” he added.
BoboiBoy: The Movie will be released on 3rd March 2016 in Malaysia and Brunei, then 13th April 2016 in Indonesia, with more countries to be announced soon. To date, Malaysia’s first 3D animated feature film Geng: Pengembaraan Bermula which was directed by Mohd Nizam in 2009 is the highest-grossing local animated movie with a total take of RM6.3 million.