Prime Minister Attends Media Prima CNY Open House

Published by Mila Ismail @ 23/02/2016

Prime Minister, Datuk Seri Najib Razak with Datuk Seri Fateh Iskandar, Chairman of Media Prima Berhad (right) and Tan Sri Dato’ Seri Mohamed Jawhar, Chairman of the New Straits Times Press (M) Bhd (NSTP) (left).

Prime Minister Datuk Seri Najib Razak attended the Media Prima Chinese New Year Open House celebration, yesterday. Held at The New Strait Time Press (NSTP) Berhad’s headquarters, the Prime Minister was welcomed by Datuk Seri Fateh Iskandar, Chairman of Media Prima Berhad and Tan Sri Dato’ Seri Mohamed Jawhar, Chairman of the New Straits Times Press (M) Bhd (NSTP).

Apart from being a gathering to celebrate the Year of the Monkey, Media Prima Television Networks CEO, Datuk Kamal Khalid also took the opportunity to address on the recent group restructuring and his future plans for the Malaysia's leading fully integrated media group.

“It is actually more on refocusing on resources than restructuring. We recognise that the media landscape now is becoming more competitive, so it is very important for us to have teams that are dedicated to look after the individual business lines that we have. We want to make sure that each of our platforms gets the management time and attention that it deserves,” said Datuk Kamal who succeeded Ahmad Izham Omar as CEO starting 1st January 2016.

He also acknowledged the change in the media landscape with the audience moving from the conventional media to online resources.

“There is a lot of fragmentation. Consumer trends and technology have changed the way the consumers view the media. Our focus now is to go where the consumers are. We will need to re-examine our business modules and maybe make some changes in the way we create and deliver our content,” he added.

In addition, he revealed that Media Prima digital platform, Tonton which is the No.1 Malaysian video portal will undergo further enhancement soon, in-line with the group’s effort to offer more content.

Datuk Kamal with Ahmad Izham Omar during Media Prima CNY celebration.

Prime Minister, Datuk Seri Najib Razak and Media Prima's Board of Directors tossing Yee Sang.