From left to right: H.E. Huang Huikang, Ambassador People's Republic of China to Malaysia; Mr. Liang Ge, Deputy Director General of SARFT; and Dato' Mohd Khusairi Abdul Talib, Chairman of FINAS
The China Film Week, another FINAS initiative to build a rapport with the foreign market, solidifies the relationship between Malaysia and China’s film industry through collaborative efforts with China’s State Administration of Radio, Film and Television (SARFT) and the Embassy of the People’s Republic of China in Malaysia.
Mr. Liang Ge, Deputy Director General of SARFT in his opening remarks at the officiating ceremony on Monday said, "I sincerely hope that the China Film Week will not only be a feast of Chinese movies, but also an opportunity to step up the existing cooperation between Malaysia and China's film industry." He also voiced out his admiration for the recent Malaysian movie, The Kid from the Big Apple as one of the movies that has impressed him.
The creative industry is one of the key sectors in ASEAN with huge potential for development as a global hub, given the increasing prominence of the business process in several countries in the region. Thus, the screening will demonstrate how cultural exchange serves as a unique avenue for bridging relationships between different races, people and countries.
"In line with our mission to penetrate the international markets, producing good films with solid cultural identity elements is very essential as it is a powerful medium to reach the global audience. Moreover, the films screened will reflect how important storytelling is to build positive images of our world, and we hope that it will be a good example to our own local filmmakers to produce such good content," said Dato' Mohd Khusairi Abdul Talib, Chairman of FINAS.
He continued, "This film week will become the crossroad of ASEAN and Asian cultural traditions, mutually enriching them, influencing the shaping of new trends in film art and giving a new impetus to the development of cinema."
The film week will see the screening of five handpicked Chinese films; Monkey King – Hero is Back, Go Away Mr Tumor, Wolf Totem, Monster Hunt, and Lost in Thailand. This carefully selected films that had received accolades in China and international film industry, will portray the country's vibrant culture, traditions and creativity. According to SARFT, China’s box office revenue soared to US$6.8 billion last year, increasing 49% from 2014.