Walid Omar at SPP 2015.
Lil Critter Workshop made headlines last year as the local animation studio that took home the ‘Best Planning' award, one of the top 3 honour awards at the Seoul Promotion Plan (SPP) 2015 Project Competition, with its original animation series; Hogie the Globehopper.
The series won over 74 other entries from 16 different countries, consequently validating their work on the intellectual property (IP) and gave both the studio as well as the animation a lot of exposure.
Walid Omar, Managing Director of Lil Critter Workshop said, “SPP was the first animation event we attended in 2013. As a Malaysian studio, SPP is relatively close to home. It is intimate, friendly and presents a fantastic introduction to the world of animation content creation. Korean studios are some of the best in the world so it is a great opportunity to experience the quality of their work, to make new friends and forge fantastic business opportunities. Likewise, the chance to develop and pitch your IP at SPP is definitely a golden opportunity and experience that I would highly recommend. Plus, SPP is really the only pitching competition in the region and we learnt a lot from the experience.”
That being said, knowing the calibre of the premiere animation studios that participated and the volume of entries, pitching can be the most challenging part of developing an IP. Hence, Walid suggested that participants who have been selected for the pitching should know their IP inside out and prepare as much as they can for the Q&A, as the answers provide valuable insight to the judges on how prepared they are to successfully execute the IP across all potential revenue streams and platforms available.
Hogie the Globehopper is now in production and due for completion in March 2017. The animation's promotion is planned to start during Annecy International Animated Film Festival and Market (MIFA), SPP, and MIP Junior this year, where multiple episodes will be showcased to interested buyers. In addition, mass audience will be introduced to the series online over the summer as part of the studio’s marketing strategy.
SPP Project Competition offers studios an exclusive opportunity to pitch their new animation projects in front of international judges and audiences in related industries to find promising and commercially viable projects. It will be held on 5th to 8th July 2016 in Seoul, South Korea.