iflix to Broaden its Original Content

Published by Mila Ismail @ 26/04/2016

James Bridges, Chief Content Officer of iflix.

iflix, Southeast Asia's leading Internet TV service will broaden its original content with local vernacular stories, regional stories that might be in English or a mix of languages, Hollywood co-productions, animation, documentaries and more.

The subscription-based video-on-demand company is also looking into producing market-specific local content and has hosted a few pitching sessions in Malaysia and the Philippines in search of promising local content.

"Every OTT operator will have their own view of what type of content works best for their audience. For us it is going to be a case of trying a bit of everything and seeing what works. That being said, we have always wanted to tell stories that have not been seen on Malaysian television before. It may be as little as 30-40 hours in the coming year, but it will ramp up to much more than that as we find our voice,” said James Bridges, Chief Content Officer of iflix.

Furthermore, the OTT operator is also considering stepping up the game by venturing into an iflix original animation. While the details are still under wrap, the company has discussed with a few international and local animation houses regarding the project.

"The response from our viewers for the content we already have, has been overwhelming. So we hope by adding local productions that speak to Malaysians in a whole new way will be even more exciting for our over 1 million members," he further reiterated.

While iflix is looking to develop a wider array of original content, it will not include singing competitions and sports, as the OTT platform thinks “the local and regional linear channels already do a great job with those content."