The Ministry of Communications and Multimedia Malaysia (KKMM) is set to lead the Malaysian delegates which include companies such as Bunkface Production, Faithful Music, Livescape Group, Breaking Records, Jazzy Group and many more to the world’s largest annual international business event for music and audio production, Marché International du Disque et de l’Edition Musicale (MIDEM), in Cannes, France. This marks the fourth consecutive participation by Malaysia to the annual international business-to-business event dedicated to the new music ecosystem which will be held from 3rd to 6th June 2016.
Over the past years, Malaysia has successfully participated in MIDEM through our Malaysian Supernova concerts (2013 and 2014), and strategic partnerships with other national pavilions; China, Korea and Taiwan (2015). To-date, Malaysia has become one of the most vibrant music hubs in Asia, with the established Malaysia World Youth Jazz Festival, Rainforest World Music Festival, Asia Music Festival, and more thus placing Malaysia on the world’s stage for having one of the most exciting music industry sectors.
Realising the significance of the sector, KKMM is changing its strategy to focus more on the business side of the music industry to develop it globally with the participation of all companies within the music ecosystem. Hence, besides record labels, this year’s delegation includes top local artistes (Bunkface, Paperplane Pursuit, and Dennis Lau), music publishers, concert organisers, booking agents, artiste management, concert venue, and others. MIDEM opens an opportunity for international music industry to discover Malaysia’s talents and vibrant music ecosystem, opening a vast possibility to export local content and services towards international collaboration in the development and promotion of Malaysia’s music industry as the rhythm of Asia around the world.
Under the 10th Malaysia Plan, KKMM has allocated RM118 million to the National Creative Industry Fund (DIKN) to develop the local creative industry, in an effort to take it to the next level. Through the DIKN, various music programmes had been implemented all in KKMM’s effort to boost and develop the creative talents of the music ecosystem. The collaboration between the government and the music industry is expected to generate greater economic returns in the nation’s gross domestic product (GDP) as a programme to market local creative contents at the international markets had generated RM145 million in 2014.
Malaysian Delegates to MIDEM 2016