The Kre8tif! Conference, organised by the Malaysia Digital Economy Corporation (MDEC) is back again this year for the fifth edition, from 1st to 2nd June 2016 at the Aloft Kuala Lumpur Sentral. With the tagline ‘Kre8 Momentum’, the Kre8tif! Conference 2016 is aimed at inspiring the growth of Malaysia’s creative content industry – sparking innovation and exploration of the major trends across the creative sector.
The international creative content conference was launched by Hasnul Hadi Samsudin, Director of Creative Content and Technologies (CCT) Division at MDEC who has long championed MDEC’s efforts towards providing the right platform for budding Malaysians to showcase their talents to an international audience. He enthused, “Malaysia continues to show massive potential in the creative content industry, year after year. We have witnessed some really amazing talents emerge in the past and we have helped them to fulfill their potential, but the challenge remains in providing others with a similar path to success. A platform like Kre8tif! Conference can provide emerging home-grown talents with that much needed support, and we are confident it will open doors to bigger opportunities for them.”
The conference covers three main areas of the business and technical aspects for attendees to focus on; animation, visual effects, and licensing and merchandising. There will also be workshops in collaboration with the International Licensing Industry Merchandisers’ Association (LIMA) , Tau Films & John Hughes Institute, and sharing sessions among avid practitioners and leaders in relevant industries such as the digital content, arts, IP valuation and protection, and the entertainment fields.
Moreover, one of the CCT Division’s ongoing strategies is to continue building the local Animation and Games Capacity. They are now in the process of creating a “Creative Technologies Infrastructure Support” by strengthening their relationship with incubators around the country of whom they call their “Creative Centre Network” partners, namely Creative Incubation Centre (CiC) KL Sentral, the Sabah Animation Creative Content Center (SaC3), Media and Game Innovation Centre of Excellence (MaGIC-X) Johor and others. The main objective of this partnership is to leverage on all programmes, events and services offered to adopt a more focused and coordinated effort to help catalyse the growth of the nation's digital economy, more specifically the creative content industry.
In 2015, the local animation industry recorded a remarkable growth by 52% in exports based on contributions from key companies such as Animonsta, Giggle Garage, Tau Films and Les Copaque. Malaysia’s gaming market is also expected to grow 16.2% to RM 585.30 million by the year 2017. With conferences like Kre8tif!, MDEC hopes emerging talents in Malaysia can take great pointers from the main players and continue challenging themselves to create top-notch quality content.