iflix, Southeast Asia’s leading Internet TV service, today announced a landmark multi-year content licensing deal with NBCUniversal International Distribution. Through this agreement, hundreds of hours of television programming from NBCUniversal’s (NBCU) portfolio, including over 20 first-run TV shows and popular catalogue titles, will be added to iflix’s vast library.
iflix now has exclusive premiere rights in the region to top NBCU TV series including the award-winning Mr. Robot, Difficult People and Hunters, and the highly anticipated fantasy series, The Magicians. Based on Lev Grossman’s best-selling novels, the new series will come to iflix in June. Each show will be available for the first time in Southeast Asia; Malaysia, the Philippines and Thailand exclusively on iflix.
The partnership began with iflix’s acquisition of Mr.Robot from NBCU in last year. As a fan favourite, Mr. Robot epitomizes the type of exceptional content iflix aims to bring to Southeast Asia. James Bridges, iflix Group Chief Content Officer commented, “We are thrilled to strengthen our partnership with NBCUniversal. Adding more upcoming exclusives, along with an outstanding selection of the studio’s most iconic titles, allows us to further expand on the considerable breadth and quality of content we already offer our members.”
The multi-year deal marks an exciting evolution in NBCUniversal’s relationship with iflix. Belinda Menendez, President, NBCUniversal International Distribution & Networks reiterated, “We are excited to be able to complement iflix’s ambitious content strategy by licensing such a compelling and broad range of quality series to the service, maximizing value for subscribers.”
iflix will continue to roll out its world-class service to key additional Southeast Asian markets in the coming months. Offering consumers thousands of first-run exclusives, award-winning TV shows, blockbuster movies, and many more, each subscription provides users unlimited access to the service on up to five devices. iflix subscribers can also download TV shows and movies from iflix’s extensive library for offline viewing.