MEASAT Satellite Systems (MEASAT), a premium supplier of services to leading broadcasters, Direct-To-Home (DTH) platforms and telecom operators inked a new partnership with Planetcast Media Services Limited (PLANETCAST) – formerly Essel Shyam Communication Ltd. to provide the broadcast station with premium video distribution services across India.
The agreement looks to increase in particular HD and 4K/UHD offerings in India with the potential to expand across the Asia Pacific. Under the agreement, PLANETCAST has signed for capacity on MEASAT 3a’s global C-band beam. The satellite is located at 91.5°E, Asia’s preferred HD and 4K/UHD neighbourhood.
"MEASAT is delighted to support PLANETCAST’s HD growth and entry into the 4K/UHD space. This is part of our broader goal of providing premium, specialised video satellite distribution solutions for the Asia Pacific region,” said Yau Chyong Lim, Chief Commercial Officer of MEASAT.
“We are thrilled to associate with MEASAT as we believe that this partnership will leverage strengths of both the partners to offer cutting edge video distribution services across Asia Pacific. We found a likeminded partner in MEASAT and look forward to a long term, symbiotic relationship,” said Mr. M.N Vyas, Executive Director, PLANETCAST.
PLANETCAST is a market leader in providing managed services to the broadcasting industry in India and neighbouring countries with a rapidly growing footprint across Southeast Asia. Through this agreement, PLANETCAST is able to leverage MEASAT’s industry-leading video expertise and can now offer top-class HD and 4K/UHD video distribution solutions from the region’s leading video hotslot.
MEASAT distributed Asia-Pacific’s first HD channel in 2007 and first 4K/UHD linear channel in 2015. The 91.5°E video hotslot is also the region’s strongest satellite neighbourhood with three co-located satellites – MEASAT-3, MEASAT-3a and MEASAT-3b.