Dato' Kamil Othman, Director General of FINAS.
FINAS is currently undergoing transformation of strategies in order to move as an economic engine for entities in the industry. Dato’ Kamil Othman, Director General of FINAS emphasised that "FINAS is not all about entertainment, it is an economic engine."
According to him, the core changes include strengthening the policy agendas and the development of human capital, enhancing support to the creative industries, fund management system, and others.
This transformation towards playing a more dynamic role in the industry will also include the transformation of service, internationalisation of content and export, promotion and marketing, development funds and more which will be accomplished collectively.
Furthermore, the Director General also highlighted the outcome of the Content Malaysia Pitching Centre's filming funds since its establishment last year. Designed to help Malaysian content creators and producers create good content that is commercially viable, the Content Malaysia Pitching Centre fund has generated RM45.56mil overall revenue to-date. The funds have also encouraged involvement in filmmaking and created a total of 2,669 jobs.
Moving forward, FINAS strives to lead the development of the creative industry with new framework and synergy between all entities.