From left: Pn Khalidah Mohd Darus (Representative of KKMM), John O (Managing Director of Breaking Records), Sylvain Delange (Believe Digital’s Head of Sales Asia Pacific), and Isaac Ravi of Paperplane Pursuit
The recently concluded world’s largest music market, Marché International du Disque et de l’Edition Musicale (MIDEM) 2016 witnessed the signing of three memorandum of understanding (MOU) between Malaysian music companies; Breaking Records and Matrix Gen with international music giants; Believe Digital (France), Alibaba Group (China), and GCA Entertainment (Taiwan).
Breaking Records and Believe Digital, France
Malaysian independent record label, Breaking Records signed a memorandum of understanding with Believe Digital, Europe's leading digital music distributor to promote Paperplane Pursuit internationally and explore digital solutions for the execution and promotion of the band's upcoming releases.
John O, Managing Director of Breaking Records and the lead vocalist for Paperplane Pursuit commented, “We are thrilled that Believe Digital wants to take our music to a bigger digital platform in the region. In that sense, we have showcased that Malaysia has a lot to offer in terms of talents and music.”
Sylvain Delange, Believe Digital’s Head of Sales Asia Pacific reiterates his excitement in that “they (Paperplane Pursuit) have great potential and will be able to connect to the listeners not only in Asia but also across the borders to Europe, UK and US."
Previously, Paperplane Pursuit has successfully broken into the Billboard Top 40 Mainstream Indicator Chart in September 2015 with their single, Feel Good.
Matrix Gen and Alibaba Group, China
Matrix Gen, Malaysia's artiste management company has signed two memorandum of understanding at MIDEM 2016. First, with China's digital commerce giant, Alibaba Group Holding Limited via its new music-focused platform, Alibaba Planet.
Through the MoU with Alibaba Group, Matrix Gen will be the representative of Alibaba Planet in Malaysia. In this regard, the company will acquire talents from Malaysia and provide their content for the new music platform. Furthermore, Ong Peng Chu, CEO of Matrix Gen will also act as an advisor to introduce and recommend Malaysian artistes and music to Alibaba Planet, citing Elizabeth Tan as one of the current potential singers to go global.
“Alibaba Planet is set to change the entire music industry’s way of doing business by focusing on fans-to-artistes relations, and we are thrilled for the opportunity to represent them in Malaysia where the fans and the artistes strongly support each other,” said Ong.
Matrix Gen and GCA Entertainment, Taiwan
Apart from that, the company has also agreed to partner up with GCA Entertainment to co-organise its upcoming international concert tour titled, ‘Oxygen’ which will feature Taiwan's pop diva, A-Mei among others in Malaysia and other parts of Asia.
Moreover, Matrix Gen will be responsible in bringing Malaysian artistes to perform at a music festival in Taiwan which will celebrate its 25th Anniversary this year.
This year marks the fourth consecutive participation by Malaysia in MIDEM, led by the Ministry of Communications and Multimedia Malaysia (KKMM), with 15 Malaysian companies within the local music ecosystem.
From left: Pn Khalidah Mohd Darus (Representative of KKMM), Representative of Alibaba Planet (China), and Ong Peng Chu (CEO of Matrix Gen)
From left: Representative of GCA Entertainment (Taiwan), Pn Khalidah Mohd Darus (Representative of KKMM), and Ong Peng Chu (CEO of Matrix Gen)