From left: Vincent Ong, Senior Brand Director, Brand Management, Starwood Hotels and Resorts Asia Pacific and Jojo Struys.
Malaysian production studio, Kyanite TV has teamed up with Jojo Struys, a regional television personality, wellness author and speaker to produce exclusive audio content; Guided Relaxation Tracks for Westin Hotels and Resorts, as part of the company's health and wellbeing programmes under Westin Well-Being Movement.
The tracks were produced in conjunction with Westin Hotels and Resorts' announcement of the appointment of Jojo as the brand’s newest well-being brand advocate joining Waka Nozawa, Japanese top model and yoga instructor; Lara Dutta, Miss Universe 2000 and Bollywood actress; as well as Sarah Wilson, a New York Times bestseller author.
As the brand’s well-being brand advocate, Jojo recorded and wrote the script for the audio content herself. Moreover, she will curate and host two exclusive Westin Wellness Escapes in Malaysia this year, offering guests healthy tips and tried-and-true wellness regimens that promote balanced living.
“I am humbled to join the esteemed panel of Westin well-being brand advocates across Asia Pacific and team up with Kyanite TV to produce the audio tracks. I believe one’s lifestyle is the key to a happy, healthy life and I am excited to share my personal tips with Westin guests and associates,” said the ‘Letting Go’ TV host.
Vincent Ong, Senior Brand Director, Brand Management, Starwood Hotels and Resorts Asia Pacific reiterated, “At Westin, everything we do is designed to help guests feel their best; and collaborating with Jojo will continue to reinforce Westin’s commitment to well-being among guests, associates and residents alike.”
Apart from their collaboration with Westin Hotels and Resorts in Southeast Asia, Kyanite TV is focusing more of its efforts on the international market and will be co-producing an upcoming documentary series with international partners this year.