Creative Content Association Malaysia (CCAM) has announced its collaboration with Southeast Asian Audio-Visual Association (SAAVA) for the upcoming Southeast Asian Film Financing (SAFF) Project Market 2016.
This collaboration will enable Malaysian feature film content creators to submit feature-length projects of which 5 will be selected and thereafter matched to a global network of media financiers, distributors and collaborators thus bringing these projects closer to fruition.
Justin Deimen, Executive Director of SAAVA said, "Malaysia is a key film market in the Southeast Asian content equation. There's a huge growth potential there given the institutional support it has been receiving, and most importantly, there's an exceptionally strong talent base there that's pushing out international quality projects that will break out beyond its borders."
This marks the first collaboration between CCAM and SAAVA, which fulfils one of CCAM’s mandate and agenda; to promote and export local content to overseas market. Driven by initiatives that will propel Malaysian filmmakers onto the international scene, CCAM believes this collaboration will flourish and develop into something that establishes Malaysian filmmakers as talents that can stand on equal grounds with successful international filmmakers.
“This Project Market is in line with the needs of our local film industry’s yearning to hook up with international film industry players to produce films that speak to the world audience,” said Dato’ Mahyidin Mustakim, CEO of CCAM. “Providing a platform where our local content can thrive in the global arena creates an opportunity that is not to be missed, and the location where it is to be held that is closer to home is unmistakably perfect,” he added.
SAFF Project Market 2016 will be held at the Marina Bay Sands, Singapore from 7th to 9th December 2016, and submission is open from now until 6th September 2016.