Universal Music Group (UMG) announced its collaboration with ONE Championship, the largest sports media property in Asia to bring blockbuster concert performances by local artists to ONE Championship's upcoming live mixed martial arts (MMA) events, ONE: Unbreakable Warriors on 2nd September 2016 at Stadium Negara, Kuala Lumpur.
Under the collaboration, UMG will bring in Malaysian rock stars; Faizal Tahir and Ella to perform live at the highly anticipated mixed martial arts event; together with BATE; acclaimed DJ duo. The partnerships also include exclusive music composed for the fighters, online playlists, music videos featuring the fighters and many more.
Kenny Ong, Managing Director of Universal Music, Singapore and Malaysia stated, "Merging a live martial arts event with live music performance is something that has never been done in Malaysia, and I'm proud to say that UMG is thrilled with this first-of-its-kind partnership. Working with ONE Championship is definitely in line with our vision to provide our artists and large collection of music a unique platform for their creativity to flourish."
“We strongly believe that working with UMG will result in the next level of entertainment for live sports fans; especially MMA. We’ve always said that the energy of a live ONE Championship event is akin to that of a live rock concert. Now, we are literally putting the two together, bringing the best of the music world to our fans,” said Victor Cui, CEO of ONE Championship.
Also supported by Tune Talk, the fastest-growing Mobile Virtual Network Operator (MVNO) in Asia, ONE: Unbreakable Warriors is set to be headlined by Malaysian MMA star, Ev “E.T.” Ting and Australians fighter, Rob Lisita.
Kenny Ong, Managing Director of UMG, Malaysia and Singapore.
CEO of ONE Championship, Victor Cui.