Malaysia's telco service provider, Maxis 4G collaborated with YouTube to premiere nation’s first 360° film series, Rojak 360° directed by five homegrown award-winning content creators. Using YouTube’s 360-degree immersive video-on-mobile platform, each film invites the audience to move their phones around in all directions to “See Malaysia from All Angles” in conjunction with the Independence Day and Malaysia Day celebration.
The series is a multi-location, multi-lingual collaboration between Maxis 4G and YouTube superstars, The Ming Thing and RED People, Tamil hit movie director, Veedu, Busan Film Festival-awarded short filmmaker Junad Mohd Nor, and award-winning commercial director, Barney Chua.
The Rojak 360° project is also a celebration of Malaysia’s colourful diversity - highlighting uniqueness of local dialects including Johor Hokkien and Kelate (Kelantanese Malay), celebrates little-known cultural traditions, and showcases the beauty of different corners of Malaysia including Batu Caves, Kota Bharu and Kota Kinabalu Park.
Bernard Lee, Maxis Head of Marketing Communications revealed, “The project is our way of marrying classic storytelling, 360-degree video technology and the unmatched video streaming experience on Maxis 4G, as the series will not be screened in the usual cinemas but instead on 15 million smartphone screens across Malaysia.”
“What’s especially exciting about this new mode of storytelling is that it removes the physical constraints we're so used to in two dimensions and lets creativity and experimentation soar even higher,” said Prashant Pathmanaban, Industry Head of Google Malaysia.
Three of the films; Lost and Found, Cham Cham, and Rojak Cow Cow will be released on YouTube starting 26th August, in time for the Independence Day while the other two films will be released in September before the Malaysia Day.